Endurance Technologies Limited, a leading player in the Indian auto components sector, has announced a major strategic move by entering the lithium-ion battery pack segment. The new product line is set to launch in January 2026, positioning the company in the rapidly expanding markets of mobility, energy storage, and related sustainable applications.

This initiative marks a significant diversification of the company's portfolio, traditionally dominated by products such as suspension, transmission, and braking systems for two and three-wheelers. With this venture, Endurance aims to tap into the future of clean and sustainable technology, aligning its business roadmap with global trends and India’s electric mobility ambitions.

Product Launch and Market Target

The new battery packs will cater exclusively to the domestic market, reflecting the company's confidence in the growing Indian demand for sustainable and efficient energy solutions. These lithium-ion battery packs are expected to serve sectors such as:

• Electric mobility (especially electric two and three-wheelers)

• Stationary energy storage

• Industrial and commercial battery solutions

The battery packs will be manufactured in India, further boosting the country’s Make in India vision for clean energy technology.

Phased Capacity Addition and Production Timeline

Endurance Technologies has planned a robust production capacity of approximately 35,000 battery packs per month, which will be added in phases starting Q4 FY 2025-26. This gradual scale-up will help the company:

• Align production with market demand

• Ensure quality control across all units

• Manage operational efficiencies and cost controls

Currently, there is no existing capacity, as this is a completely new product line. The company is investing significantly to create this infrastructure from the ground up.

Investment and Financial Strategy

The total investment for this battery manufacturing setup is estimated at ₹473 million, a figure that reflects Endurance’s strong financial commitment to this segment. Importantly, this capital expenditure will be met through internal accruals, which highlights:

• The financial strength and healthy reserves of the company

• Management's confidence in long-term returns from the battery segment

• The debt-free nature of the expansion, reducing financial risks

Synergy with Maxwell Energy Systems

This launch complements the offerings of Maxwell Energy Systems Pvt. Ltd., a wholly owned subsidiary of Endurance Technologies. Maxwell is already a reputed name in the design, development, and supply of robust battery management systems (BMS).

With this new move, Endurance is creating a complete ecosystem in the EV power domain by offering:

• Battery packs (through the parent company)

• Battery management systems (through Maxwell)

This synergy offers a competitive advantage and allows Endurance to provide integrated battery solutions to OEMs and other clients across India.

Rationale and Strategic Intent

According to the company’s official statement, the primary rationale behind the launch is to meet growing demand in mobility and energy storage sectors, while also strengthening its presence in green and sustainable technologies.

Key strategic motivations include:

• Diversifying beyond mechanical components

• Supporting India’s transition to EVs and renewable energy

• Creating long-term shareholder value through entry into high-growth sectors

Endurance believes that sustainability-focused product innovation is not just a trend but a necessity, and this new battery pack line will be a flagship offering in that direction.

Domestic Focus and Sustainability Vision

The battery packs will not be exported in the initial phase. Instead, the company aims to serve the growing needs of the Indian market, which is seeing exponential growth in EV adoption, government incentives, and private investment.

Moreover, this product line will align with sustainability goals, supporting:

• Reduction in fossil fuel dependency

• Promotion of clean energy ecosystems

• Energy security through domestic production

By entering this space, Endurance Technologies also contributes to India's net-zero carbon commitments under various international environmental accords.

Summary of Key Developments

To summarise, here are the most important updates from this announcement:

• Product: Lithium-ion battery packs

• Launch Date: January 2026

• Market: Domestic only

• Proposed Capacity: ~35,000 packs/month

• Investment: ₹473 million (internal accruals)

• Strategic Fit: Complements Maxwell Energy’s BMS; enhances sustainability profile

• Impact: Significant expansion into electric mobility and energy storage segments

Conclusion

Endurance Technologies’ entry into lithium-ion battery pack production is a landmark development in the Indian auto components landscape. It marks the company’s serious commitment to clean technologies, and is poised to deliver strategic growth by leveraging its existing capabilities and new synergies.

As India’s EV and energy storage ecosystems grow, Endurance's move into battery pack manufacturing positions it well for long-term relevance, growth, and profitability. This step is not just about diversification, but about transforming the company into a future-ready player in the energy and mobility space.

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