India's beauty and personal care sector is booming and is projected to touch USD 34 billion by 2028. Amid this rapid growth, domestic brands like FAE Beauty are making a strong mark, gaining popularity with products specifically designed for Indian skin and hair types. Riding on its success from a business reality show earlier this year, FAE Beauty (Free and Equal Beauty) experienced a significant uptick in customer orders—highlighting the need for a more robust operational backbone.

To keep pace with its fast-growing business, FAE Beauty has partnered with Unicommerce, India’s leading e-commerce enablement SaaS platform. The aim is to enhance operational efficiency, streamline inventory management, and scale up its quick commerce capabilities.

Addressing Operational Challenges with Tech-Driven Solutions

Before this strategic collaboration, FAE Beauty faced challenges in managing thousands of orders monthly across various online marketplaces. The lack of a unified system resulted in operational complexities, frequent stock-outs, and delayed deliveries.

With Unicommerce’s Uniware platform, FAE Beauty now has a centralised solution to manage and track its inventory pan-India. This technology-driven system helps streamline operations by:

• Eliminating manual tasks like raising purchase orders

• Ensuring real-time inventory visibility

• Automating order processing and returns management

These changes not only save time but also significantly reduce errors and operational lags.

Powering Quick Commerce with Blinkit and Centralised Fulfilment

FAE Beauty’s decision to adopt Unicommerce is especially pivotal for handling quick commerce deliveries on platforms such as Blinkit. Quick commerce, known for delivering goods in under 30 minutes, requires precision logistics and agile fulfilment networks.

With Unicommerce’s plug-and-play integration, FAE can now:

• Efficiently handle bulk deliveries at centralised warehouses

• Distribute stock smoothly to dark stores (small fulfilment centres)

• Manage and monitor entire operations from a single dashboard

This integration ensures timely deliveries, prevents stock-outs, and helps FAE Beauty meet growing consumer demand with speed and efficiency.

Voices from the Leadership

Kapil Makhija, CEO and Managing Director of Unicommerce, expressed his excitement:

"We are delighted to partner with FAE Beauty, a brand rapidly making its mark in the beauty industry. As one of the startups featured on Shark Tank India, FAE exemplifies innovation and growth. Our goal is to empower them to scale operations efficiently while ensuring faster deliveries and seamless inventory management."

Karishma Kewalramani, Founder of FAE Beauty, echoed the same sentiment:

"Partnering with Unicommerce has been a game-changer. Managing orders across marketplaces was becoming difficult. With one platform handling everything—from processing to returns—our operations are now much smoother. The ability to support quick commerce ensures we can meet customer needs with precision."

A Growing Trend in the D2C Space

FAE Beauty’s move to onboard Unicommerce reflects a broader shift in the Direct-to-Consumer (D2C) ecosystem. More brands are now turning to centralised tech platforms to navigate the complexities of multi-channel commerce, especially in high-velocity sectors like beauty and personal care.

Unicommerce’s clientele includes a growing number of D2C brands, all relying on its scalable, user-friendly SaaS platform to meet evolving consumer expectations.

Conclusion: Tech-Enabled Growth for Beauty Brands

The partnership between FAE Beauty and Unicommerce showcases how technology can be a catalyst for scaling and simplifying e-commerce operations. By embracing smart, automated systems, brands can focus more on customer satisfaction, innovation, and growth.

As FAE Beauty continues to expand, its commitment to service excellence, driven by robust tech integration, positions it strongly in India’s competitive beauty market. With Unicommerce’s support, the brand is now well-equipped to tackle the fast-evolving demands of quick commerce and deliver delight to customers across the country.

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