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FirstCry invests Rs 73 crore in Globalbees, raises holding to 51.12 percent
Sandip Raj Gupta
05/Apr/2025
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FirstCry invested Rs 73 crore in Globalbees’ Series C2 CCPS tranche, acquiring 2,220 preference shares at Rs 3.29 lakh premium each.
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With the fresh infusion, FirstCry’s shareholding in Globalbees has increased from 50.73% to 51.12% on a fully diluted basis.
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Globalbees, a material subsidiary of FirstCry, raised Rs 100 crore in total from existing shareholders as part of the Series C2 CCPS round.
In a significant financial development, FirstCry (Brainbees Solutions Limited), India’s leading baby and kids retail company, has increased its stake in Globalbees Brands Private Limited, a fast-growing consumer brands house and its material subsidiary, to 51.12%. This comes after a fresh investment of Rs 73 crore made by FirstCry in the 1st tranche of the Series C2 CCPS round.
Background
The decision was initially disclosed in FirstCry’s filing dated March 25, 2025, where the board had approved a fund infusion of up to Rs 146 crore into Globalbees by subscribing to Compulsory Convertible Preference Shares (CCPS). Now, pursuant to a Series C2 Share Subscription Agreement signed on March 30, 2025, the actual investment in the first tranche has been made.
Investment Details
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Amount Invested: Rs 73,00,47,000
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Instruments Acquired: 2,220 Series C2 CCPS
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Face Value per CCPS: Rs 5
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Premium per CCPS: Rs 3,28,845
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Date of Allotment: April 04, 2025
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Total Shareholding Post Allotment: 87,059 shares
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Revised Stake on Fully Diluted Basis: Increased from 50.73% to 51.12%
This move makes FirstCry the majority shareholder of Globalbees, solidifying control and strengthening the group's strategy in the direct-to-consumer (D2C) brand segment.
Globalbees’ Fundraising Details
As per the disclosure, Globalbees has allotted a total of 3,041 Series C2 CCPS to its existing shareholders (including FirstCry), bringing in a total investment of Rs 100,00,32,850.
| Particulars | Details |
|---|---|
| Total Series C2 CCPS Allotted | 3,041 shares |
| FirstCry's Share Allotment | 2,220 shares |
| Investment by FirstCry (Tranche 1) | Rs 73.00 crore approx. |
| Total Funds Raised in Series C2 | Rs 100.00 crore approx. |
| Post-Investment Stake (Fully Diluted) | 51.12% |
The funds were raised from existing shareholders, and no new investors were inducted in this tranche.
Strategic Importance
Globalbees, incorporated to acquire and scale up promising digital-first brands, is a critical component of FirstCry’s diversified portfolio. It focuses on categories such as beauty, personal care, home, and wellness, and operates on a house-of-brands model similar to Thrasio.
By crossing the 51% shareholding threshold, FirstCry has further solidified its control and consolidation over its fast-growing consumer brands arm. This increased ownership enables stronger financial integration, decision-making autonomy, and greater access to Globalbees' assets and performance.
Regulatory and Compliance Standpoint
The investment and share allotment have been made in accordance with the regulatory provisions under:
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Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
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The transaction is covered under material subsidiary dealings and disclosed to stock exchanges (NSE and BSE) accordingly.
There is no mention of related party transactions, implying all agreements and investments were done at arm’s length with proper documentation in place.
Company Details
Brainbees Solutions Ltd (FirstCry)
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CIN: L51100PN2010PLC136340
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Registered Office: Rajashree Business Park, Tadiwala Road, Pune – 411001
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Website: www.firstcry.com
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Stock Symbols: NSE – FIRSTCRY | BSE – 544226