Happy Square Outsourcing Services IPO opens July 3 with ₹24.25 crore issue on NSE SME

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    05/Jul/2025

  • Happy Square Outsourcing Services IPO opens July 3 with ₹24.25 crore fresh issue on NSE SME for staffing sector investors.

  • Price band at ₹72-76 with lot size of 1,600 shares and retail minimum investment of ₹2,43,200.

  • GMP at ₹0 indicates no listing gains, with fully priced valuation despite strong revenue growth.

Happy Square Outsourcing Services is a prominent player in staffing and recruitment solutions, operating the popular White Force Jobs platform in India.

White Force Jobs is a leading job board connecting over 1 million registered candidates with approved employers, offering:

  • Career advice and news.

  • Real-time connections.

  • Unique communication and engagement tools.

The platform's mission is to make finding the right candidate or job easy for both jobseekers and recruiters.


Company Overview

Core Business:

  • Integrated staffing and recruitment services.

  • Online job board and portal for employers.

  • Catering to India’s large and growing job market.

The company focuses on high-quality service, innovative recruitment solutions, and building strong employer relationships.


IPO Details

  • IPO Type: Book Built Issue (100% Fresh Issue)

  • Issue Size: ₹24.25 Crores (31.90 lakh shares)

  • Price Band: ₹72 to ₹76 per share

  • Market Capitalisation (at ₹76): ₹88.16 Crores

Key Dates:

  • IPO Opens: July 03, 2025

  • IPO Closes: July 07, 2025

  • Allotment Date: Expected July 09, 2025

  • Listing Date (NSE SME): Tentative July 10, 2025


Investment Terms

  • Lot Size: 1,600 shares

  • Retail Minimum Investment: ₹2,43,200 (2 lots, 3,200 shares)

  • HNI Minimum Investment: 3 lots (4,800 shares) for ₹3,64,800

Note: The high minimum investment threshold is aimed at serious retail and HNI investors.


IPO Handling Parties

  • Book Running Lead Manager: CORPWIS ADVISORS PRIVATE LIMITED

  • Registrar: PURVA SHAREGISTRY (INDIA) PRIVATE LIMITED

  • Market Maker: Giriraj Stock Broking Private Limited

These partners ensure efficient processing of applications and allotments.


Promoters and Management

  • Shraddha Rajpal and Nalini Rajpal with 10+ years of combined experience in staffing and recruitment.

  • They focus on building an integrated staffing company, with strong values and systems.

  • Their direct involvement in operations ensures agility and responsiveness.


Business Strategy and Strength

  • Integrated staffing model serving diverse industries.

  • Proprietary job portal (White Force Jobs) with 1 million+ registered candidates.

  • Strong relationships with approved employers.

  • Ability to scale operations cost-effectively.

This combination of tech and services is key to their competitive advantage.


Financial Performance

Revenue from Operations:

  • FY23: ₹5,280.11 Lakh

  • FY24: ₹6,954.31 Lakh

  • FY25: ₹9,768.35 Lakh

EBITDA:

  • FY23: ₹294.13 Lakh

  • FY24: ₹669.89 Lakh

  • FY25: ₹958.25 Lakh

Profit After Tax:

  • FY23: ₹178.78 Lakh

  • FY24: ₹439.32 Lakh

  • FY25: ₹590.34 Lakh

The company shows consistent growth, indicating strong demand for staffing services and operational scaling.


Valuation Metrics

  • Pre-issue EPS (FY24): ₹7.02

  • Post-issue EPS: ₹5.09

  • Pre-issue P/E: 10.82x

  • Post-issue P/E: 14.93x

Industry P/E Benchmark: 40x

Return Ratios:

  • ROCE: 57.75%

  • ROE: 61.97%

  • RoNW: 61.97%

These excellent return ratios suggest strong capital efficiency. However, IPO pricing is seen as fully valued relative to its growth stage.


Grey Market Premium (GMP)

  • Current GMP: ₹0

  • Implied Listing Gain: None expected

Investor Note:

  • GMP is informal and not officially traded.

  • Zero GMP indicates market caution about short-term gains.

  • Risk-averse investors should be aware of listing volatility.


Competitive Advantages

  • Established online portal with strong brand recall.

  • Large database of jobseekers (1 million+).

  • Integrated service model improves margins.

  • Experienced management with staffing domain knowledge.

  • Operating in a fast-growing employment market in India.


Risks and Challenges

  • High minimum investment threshold for retail investors.

  • Valuation fully priced at upper band with P/E ~15x vs industry 40x.

  • GMP at 0 suggests no clear listing premium.

  • Execution risk as competition in online job portals and staffing is intense.

  • Economic cycles can impact recruitment demand.


Analyst Recommendation

Despite strong revenue growth and high ROCE/ROE, the IPO appears fully priced with no near-term listing gains.

Recommendation:

  • Avoid for listing gains given zero GMP and full pricing.

  • Long-term investors who believe in India's staffing market can consider tracking post-listing movement for better entry opportunities.


Conclusion

The Happy Square Outsourcing Services IPO reflects a high-growth staffing company with solid fundamentals, but the pricing leaves little upside for short-term traders.

Key Positives:

  • Strong revenue and profit growth trajectory.

  • Excellent return ratios (ROCE, ROE).

  • Large, engaged candidate base on White Force Jobs.

Key Concerns:

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