Havells India Partners with Jumbo Group for Kitchen Appliances Expansion in Middle East

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Havells India Enters Middle East Kitchen Appliance Market in Strategic Partnership with Jumbo Group

Team FS

10/Jun/2024

Key Points:

Havells India partners with Jumbo Group to enter the Middle East kitchen appliances market, leveraging Jumbo's distribution network.
Premier Havells products, including mixer grinders, juicers, and air fryers, will be available online and in Jumbo Electronics outlets.
Jumbo Serve, UAE’s leading after-sales service provider, will support Havells products with warranty and contract services.

Havells India Ltd., a renowned name in the Fast Moving Electrical Goods (FMEG) and Electronics sector, has announced a strategic expansion into the Middle East kitchen appliances market through a partnership with the esteemed Jumbo Group.

Expanding Market Reach:
This alliance aims to not only diversify Havells' product portfolio but also to strengthen its market presence in the Middle East, tapping into the region's growing demand for high-quality kitchen appliances.

Premier Product Lineup:
The collaboration is set to introduce Havells' premier kitchen appliances to Middle Eastern consumers, with an initial focus on advanced mixer grinders known for their energy efficiency, advanced technology, and sleek design.

Online Availability:
These appliances will be made available online through Jumbo's e-commerce platform, jumbo.ae, ensuring that customers in the UAE have easy access to Havells' innovative products right from the comfort of their homes.

In-Store Experience:
In addition to online availability, Havells' product lineup will soon extend to include premium juicers and state-of-the-art air fryers, which will also be offered both online and in-store at Jumbo Electronics outlets across the UAE.

Commitment to Accessibility:
This multi-channel approach reflects the companies' commitment to providing maximum accessibility and convenience to customers, catering to a diverse range of preferences and shopping habits.

Enthusiastic Responses:
Mr. Rahul Murgai, Senior Vice President of Havells India, expressed his enthusiasm for this landmark expansion, emphasizing Havells' dedication to global growth and its 'Make in India' ethos.

Alignment of Visions:
Echoing Mr. Murgai's sentiments, Vikas Chadha, CEO of Jumbo Group, expressed his excitement about entering the kitchen appliances market in partnership with Havells India Ltd., stressing the alignment of both companies' visions for quality and innovation.

Distribution Strategy:
As part of this strategic partnership, Jumbo Group will undertake distribution to retailers across the UAE, further developing the brand presence of Havells in the Middle East and Africa region.

After-Sales Support:
Moreover, to ensure excellent after-sales service, Jumbo Serve, the UAE’s leading ISO 9001 certified after-sales service provider, will manage the warranty and contract service of the full suite of Havells products sold in the UAE.

Conclusion:
In conclusion, the collaboration between Havells India and Jumbo Group represents a significant milestone in both companies' journeys, marking an expansion into new markets and the introduction of cutting-edge kitchen appliances to Middle Eastern consumers.

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Havells India Enters Middle East Kitchen Appliance Market in Strategic Partnership with Jumbo Group

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