HCLSoftware & State Bank of India team up for digital transformation, enhancing customer engagement

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HCLSoftware & State Bank of India team up for digital transformation, enhancing customer engagement

Team FS

29/Apr/2024

Key Points:

Digital Transformation Partnership: HCLSoftware, the software business unit of HCLTech, has been chosen by State Bank of India (SBI) for their MarTech solution, marking a significant step in SBI's digital transformation journey.
Deployment of HCL Unica Platform: Under the five-year agreement, HCLSoftware will implement the HCL Unica platform, enabling SBI to revolutionize its customer interaction framework and deliver hyper-personalized communication across digital marketing channels while ensuring compliance with data protection regulations.
Enhanced Customer Engagement: Leveraging HCL Unica's advanced Customer Data Platform and AI capabilities, SBI aims to enhance customer engagement precision and relevance by deploying complex, multi-channel digital marketing campaigns based on real-time data insights.

HCLSoftware, the software business unit of HCLTech, announces a significant milestone in its partnership with State Bank of India (SBI) by being selected for their MarTech solution as part of SBI's digital transformation program. This collaboration underscores HCLSoftware's innovative capabilities in delivering digital transformation at scale and its commitment to driving superior customer engagement and experience.

Digital Transformation Initiative:
SBI's decision to partner with HCLSoftware for their MarTech solution signifies a strategic move towards enhancing their digital capabilities and revolutionizing customer engagement strategies. The deployment of the HCL Unica platform marks a pivotal moment in SBI's journey towards leveraging advanced technology to deliver personalized communication and elevate the overall customer experience.

Deployment of HCL Unica Platform:
Under the five-year agreement, HCLSoftware will deploy the HCL Unica platform, equipped with advanced Customer Data Platform and AI capabilities, to enable SBI to digitally transform its customer interaction framework. This platform will empower SBI to deliver hyper-personalized communication across diverse digital marketing channels while adhering to stringent data protection regulations, including the Digital Personal Data Protection Act (DPDPA).

Empowering Customer Engagement:
HCL Unica's powerful Customer Data Platform will play a pivotal role in organizing and aggregating SBI's customer data from various touchpoints, creating a unified view that facilitates deeper insights and targeted marketing initiatives. By leveraging real-time data insights, SBI aims to enhance customer engagement precision and relevance, thereby strengthening its position as a leader in the banking industry.

In conclusion, the partnership between HCLSoftware and SBI marks a significant milestone in the digital transformation journey of one of India's largest banking institutions. By harnessing the power of advanced technology and innovative solutions, SBI is poised to redefine customer engagement and deliver unparalleled experiences in the digital era.

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HCLSoftware & State Bank of India team up for digital transformation, enhancing customer engagement

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