On March 4, 2025, Hexaware Technologies proudly announced its recognition as one of the Top 25 Most Valuable IT Services Brands globally in the Brand Finance IT Services 2025 report. This accomplishment marks a significant milestone in the company’s journey of innovation, excellence, and industry leadership.

Hexaware's Remarkable Growth in Brand Value

Hexaware’s brand value has seen an impressive rise, from USD 724 million in 2024 to USD 824 million in 2025, reflecting a robust 14% year-on-year growth. This growth is a testament to Hexaware’s commitment to delivering exceptional value and innovation to its clients across the world. In just four years, the company has achieved a remarkable 124.5% growth in brand value and climbed five positions in the global ranking to secure the 24th position.

This rise in brand value is also accompanied by a notable improvement in its Brand Strength Index (BSI), which advanced from 73.4 to 76.4, while its brand rating was elevated to AA+. Despite facing global geopolitical challenges and disruptions in decision-making processes, Hexaware’s consistent performance has helped it maintain a strong market presence.

The Power of Innovation and AI-First Strategy

Hexaware's AI-first strategy has been at the core of its growth and success, reshaping both its service offerings and internal operations. The company has not just adopted AI technology but has fully integrated it into every aspect of its business. One of the most significant achievements in this regard is that 99% of Hexaware's IT workforce, including its leadership team, has undergone intensive AI and Generative AI training. This ensures that the company remains at the forefront of technological advancement and is equipped to deliver advanced AI-powered solutions to its clients.

The company’s efforts in brand building and innovation are reflected in its elevated perception and behavior scores, particularly in key geographies like the US and Europe. Hexaware’s ability to continuously improve customer satisfaction and brand loyalty has made it a preferred partner for global enterprises looking to leverage digital transformation at scale.

What This Recognition Means for Hexaware

R. Srikrishna, CEO and Managing Director of Hexaware, commented on this milestone, stating, “This recognition reflects our commitment to innovation and our focus on delivering transformative value to our customers. Our AI-first approach has enabled us to redefine how we serve our clients and help them navigate the rapidly evolving digital landscape. We are excited to continue this journey of growth and transformation.”

Hexaware’s Chief Marketing Officer, Nidhi Alexander, added, “Our ranking ascent reflects not only the hard work of our team but also the trust and confidence our clients have in us. We remain committed to driving innovation and creating transformative value for them.”

David Haigh, CEO and Chairman of Brand Finance, noted that Hexaware’s recognition in the Brand Finance IT Services ranking is a testament to its continuous commitment to innovation, employee engagement, and client satisfaction. He emphasized that Hexaware’s AI-first strategy has solidified its position as a leader in the sector, using AI to drive expansion and deliver advanced solutions to clients worldwide.

Hexaware's Commitment to Global Transformation

With a global presence, Hexaware continues to empower enterprises to realize digital transformation at scale and speed. By partnering with clients across industries, Hexaware helps them build, transform, run, and optimize their technology and business processes.

Hexaware’s ascent in the Brand Finance IT Services rankings highlights its growing influence in the IT services industry. With its focus on AI integration, employee training, and client satisfaction, Hexaware is well-positioned to continue leading innovation and contributing to the ongoing evolution of the global IT services market.

About Hexaware Technologies

Hexaware Technologies is a leading global technology and business process services company. The company focuses on creating transformative value through great people and technology. With a robust global presence, Hexaware helps businesses optimize their technology and business processes through innovative solutions tailored to each client’s needs. To learn more, visit Hexaware Technologies.

As Hexaware continues its journey of transformation and innovation, this recognition solidifies its position as a top-tier global IT services provider, constantly pushing boundaries and redefining what’s possible in the tech world.

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