Hyundai's Creta EV Launch and India's Electric Vehicle Market Growth 2024
Team Finance Saathi
14/Oct/2024

What's covered under the Article:
Hyundai's Creta EV launch in late 2024 is expected to revitalize consumer interest in electric vehicles.
The Indian electric vehicle market is projected to grow steadily through 2030 with government support.
Hyundai plans a massive IPO of $7.82 billion to bolster its electric vehicle ambitions.
The Indian electric vehicle (EV) market is entering an exciting phase, with predictions of "strong and steady" growth through 2030, largely driven by major companies like Hyundai Motor India (HMIL). According to Mr. Unsoo Kim, the managing director of HMIL, the Indian EV segment is gaining traction due to enhanced government support and the automotive industry’s increased focus on electrification.
Despite facing challenges, including a recent 8% year-over-year decline in electric car sales—with only 5,874 units sold in September—Hyundai remains optimistic. The company’s Chief Operating Officer, Mr. Tarun Garg, recently announced the highly anticipated launch of their first high-volume EV, the Creta EV, scheduled for release in the last quarter of the current financial year. Garg describes the Creta EV as a potential "big game changer," aimed at bolstering consumer confidence in EV adoption amidst fluctuating sales figures.
The launch of the Creta EV is particularly significant given the model's past performance in the SUV market. Since its introduction in 2015, the Creta has risen from a modest 13% market share to approximately 60%. This remarkable growth showcases Hyundai's ability to adapt to consumer demands and market trends effectively.
Moreover, HMIL is preparing to raise US$ 7.82 billion (Rs. 27,780 crore) through India’s largest-ever initial public offering (IPO), with bidding slated for October 15 to 17. The company’s pre-IPO red herring prospectus indicates that royalty payments to its parent company, Hyundai Motor Corporation, currently represent 3.5% of its sales revenue. This rate is expected to remain stable unless changes occur in the OECD guidelines regarding transfer pricing.
Despite the current slowdown in EV sales, Mr. Kim emphasized that the Indian market is still in its early stages of electrification. He remains confident that the combination of government support and OEM focus will foster steady growth in the coming years. The potential for market expansion is substantial, especially when compared to global trends, as India has considerable room for advancement in electrification.
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In conclusion, as Hyundai prepares for the Creta EV launch and aims to leverage its IPO for growth, the broader Indian EV market stands poised for transformative change, driven by innovation, consumer interest, and supportive government policies. The combination of these factors signals an exciting time ahead for both Hyundai and the Indian electric vehicle landscape.