India's DLC Campaign 3.0 Successfully Completes with Over 1.3 Crore Certificates Generated
Sandip Raj Gupta
02/Dec/2024

What's Covered in the Article
- DLC Campaign 3.0 generated 1.30 crore certificates, with 39 lakh via Face Authentication.
- Over 8 lakh certificates submitted by pensioners aged 80 and above.
- Innovative collaboration and media outreach empowered pensioners nationwide.
The Department of Pensions and Pensioners’ Welfare (DoPPW) successfully concluded its Digital Life Certificate (DLC) Campaign 3.0 on November 30, 2024. The campaign, which aimed to simplify the process of submitting digital life certificates (DLCs) for pensioners, especially super senior pensioners, marked a major milestone in promoting Digital India and improving pensioners' welfare across the nation.
Campaign Milestones and Achievements
The campaign saw significant progress in digitizing the process of submitting DLCs, with an impressive 1.30 crore digital life certificates generated, a major leap from previous campaigns. Among these, over 39 lakh certificates were created using Face Authentication Technology, showing a 200-fold increase from the previous campaign. The introduction of this technology significantly streamlined the process for pensioners, particularly those in remote and underserved areas.
Empowering Senior Pensioners Nationwide
A standout achievement of DLC Campaign 3.0 was the participation of over 8 lakh pensioners aged 80 and above, who submitted their digital life certificates, emphasizing the campaign’s focus on serving elderly pensioners. The India Post Payments Bank (IPPB) played a pivotal role in ensuring accessibility, offering doorstep services to pensioners in hard-to-reach areas.
The campaign's primary goal was nationwide coverage, ensuring that no pensioner was left behind. This was particularly important for pensioners residing in rural or underserved locations, where digital access might be limited. With the support of pension disbursing banks, the Ministry of Railways, and the UIDAI, the campaign achieved significant outreach and impact.
Digital India Vision and Media Outreach
The campaign’s success was bolstered by an extensive media outreach, which reached over 122 million people, effectively raising awareness and encouraging participation. This effort aligned with the Digital India vision, which seeks to empower senior citizens by enabling them to submit DLCs conveniently from their homes, reducing the need for physical visits to offices or banks.
A Collaborative Effort for Pensioners’ Welfare
The DoPPW expressed gratitude to all stakeholders involved, acknowledging the vital role of collaboration and teamwork in making the campaign successful. The initiative stands as a testament to the government's ongoing efforts to enhance pensioners’ welfare and ensure that senior citizens across the country have access to essential services in a seamless, digital format.
Conclusion
The completion of DLC Campaign 3.0 is a significant step toward a more digital and accessible future for pensioners in India. With the successful generation of 1.30 crore digital life certificates, the campaign has set a new benchmark in pensioner services, fostering inclusivity and convenience for India’s senior citizens. The initiative not only strengthens the pension disbursement process but also aligns with the government’s goal of a digitally empowered India.
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