India's sustainable tourism market is undergoing a significant transformation, with projections indicating substantial growth over the next decade. According to Mr. Deep Kalra, the Founder and Chairman of MakeMyTrip, the market is expected to reach Rs. 1,848.96 crore (US$ 216 million) by 2035, compared to the current size of Rs. 316.72 crore (US$ 37 million). This shift highlights the growing recognition of sustainability within India's tourism sector, which is gradually becoming a central focus for both travelers and the government.

The global trend of increasing interest in sustainable travel has had a clear impact on India, as sustainable tourism worldwide is set to grow from Rs. 2,67,07,200 crore (US$ 3.12 trillion) in FY23 to a staggering Rs. 9,75,84,000 crore (US$ 11.4 trillion) in the next decade, accounting for 10% of total tourism spending. However, India’s sustainable tourism sector currently contributes only 1-2% of its total tourism revenue, a stark contrast to global trends.

In the face of this growing sector, the Indian Ministry of Tourism has laid out an ambitious National Strategy for Sustainable Tourism, aimed at ensuring that India's tourism industry not only thrives but does so in a responsible and eco-friendly manner. This strategy includes a series of measures to protect biodiversity, encourage environmental sustainability, and enhance socio-cultural and economic sustainability. The government has also launched initiatives like the Travel for Lifestyle for the Environment (LiFE) programme, encouraging both businesses and tourists to adopt sustainable practices.

As part of these efforts, the government’s Swadesh Darshan 2.0 scheme focuses on the development of sustainable tourism destinations that are not only environmentally responsible but also create economic opportunities for local communities. These initiatives aim to ensure that tourism contributes positively to India's economy while preserving its natural and cultural heritage for future generations. The strategy also promotes the idea of responsible tourism, where both businesses and tourists play an active role in sustainability.

The future of India's sustainable tourism looks promising, as these initiatives continue to gain momentum. As more travelers seek to align their travel choices with their environmental values, the demand for eco-friendly, socially responsible tourism options is expected to increase significantly. This shift is being supported by government measures that ensure sustainable practices are integrated into the heart of India’s tourism infrastructure.

To further advance sustainability, the government is pushing for the creation of eco-friendly tourism hubs, with a focus on reducing the carbon footprint of travel and preserving the environment. Key areas of focus include the development of green tourism infrastructure, sustainable transportation options, and eco-certification programs for destinations and businesses. The continued success of these initiatives will be crucial in making India a global leader in sustainable tourism.

Mr. Kalra’s remarks at the MakeMyTrip Foundation’s travel conclave underline the growing importance of sustainability in tourism. As India works to create a balance between development and sustainability, the country is positioning itself to become a key player in the global sustainable tourism movement. This shift not only enhances the travel experience but also ensures the long-term viability of India’s tourism industry.

In conclusion, India’s sustainable tourism sector is poised for a period of significant growth. With the right combination of government initiatives, industry innovation, and consumer demand for responsible travel options, India will continue to make strides towards becoming a leader in the sustainable tourism market, aligning economic growth with environmental sustainability and social responsibility. This approach will ensure that future generations can enjoy India's rich cultural and natural heritage while contributing to the global movement towards a more sustainable future.

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