India has launched a significant nationwide cleanliness initiative under the banners of 'Special Campaign 4.0' and 'Swachhta Hi Seva 2024', mobilizing various government departments and military units to promote cleanliness and hygiene across the country. This concerted effort involves cleaning efforts in diverse locations, including railway tracks, community halls, military barracks, and public spaces in multiple cities.

The campaign seeks to engage different entities, such as the Department of Consumer Affairs, South Central Railway, numerous Central Reserve Police Force (CRPF) battalions, and various Cantonment Boards. Participants are involved in a range of activities, from grass cutting and cleaning water bodies to organizing awareness drives about the dangers associated with single-use plastics. This comprehensive approach not only aims to clean and beautify public areas but also fosters greater awareness of environmental sustainability.

By encouraging participation from both urban and rural communities, the initiative seeks to instill a culture of cleanliness and hygiene throughout the nation. The involvement of military units emphasizes the importance of this campaign, showcasing a unified front in the fight against littering and pollution. Through community engagement and government support, the campaign aspires to create lasting changes in attitudes towards cleanliness and environmental responsibility.

As the initiative progresses, it is expected to yield visible improvements in public spaces and inspire citizens to adopt cleaner practices in their daily lives. The overarching goal of the 'Special Campaign 4.0' and 'Swachhta Hi Seva 2024' is to ensure that cleanliness becomes a fundamental value ingrained in the cultural fabric of India, encouraging a healthier environment for all.

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