India Targets $1 Billion in Alcoholic Beverage Exports with Government Support

Team FS

19/Sep/2024

The CIABC sets an ambitious target of $1 billion in alcoholic beverage exports, needing 14-15% YoY growth.

Key recommendations include streamlining permissions, flexible packing sizes, and exhibition incentives.

India ranks 40th in global alcoholic beverage exports, with major markets including the UAE and Singapore.

Support from both the Centre and state governments is crucial for India to achieve US$ 1 billion in alcoholic beverage exports in the coming years, according to the Confederation of Indian Alcoholic Beverage Companies (CIABC). Mr. Anant S Iyer, Director General of CIABC, emphasized that promoting ease of doing business is essential for reaching this ambitious goal, which includes streamlining permissions for bottling, branding, transport, and online paperwork.

Attainable Growth Targets

While the US$ 1 billion target is indeed ambitious, Mr. Iyer noted that it is attainable. In the 2023-24 fiscal year, exports were valued at US$ 389 million, which means a 14-15% year-on-year (YoY) growth is necessary to meet the goal. He recommended that specific state policies should be developed to support exports, including:

Flexible packing sizes

Minimal labour registration charges

Exhibition incentives

Input levies reimbursement

Leveraging International Opportunities

Furthermore, leveraging Indian missions abroad, airlines, and duty-free shops could significantly enhance brand visibility and open up new avenues for exports.

Currently, India ranks 40th globally in alcoholic beverage exports, with key markets including the UAE, Singapore, Netherlands, Tanzania, Angola, Kenya, and Rwanda. As the country seeks to increase its presence in the global market, the role of government support and strategic policies will be paramount.

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India Targets $1 Billion in Alcoholic Beverage Exports with Government Support

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