India Tourism Market to Add ₹5.10 Lakh Crore by 2028 on Rising Domestic Travel, Wellness and Luxury
K N Mishra
19/Aug/2025

What’s covered under the Article:
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Domestic tourism visits to double by 2030 and push overall revenues past ₹5.15 lakh crore by 2028
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Luxury, wellness, and MICE segments driving strong growth in hotel revenues, widening premium room demand
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Infrastructure upgrades and rising disposable incomes positioning India as one of the world’s fastest growing travel markets
India's rooftop solar energy sector is on the brink of a significant transformation, with installations expected to more than double to 4 million by March 2026. This anticipated surge is largely attributed to the Prime Minister Surya Ghar: Muft Bijli Yojana, which introduces a utility-led aggregation model to simplify deployment and reduce consumer-side complexities. This ambitious plan forms a stepping stone towards achieving the government's larger objective of 10 million rooftop solar installations by March 2027.
As of August 2025, 1.7 million households across the country have already adopted rooftop solar systems. The new aggregation model, which has been praised for its efficiency and scale, could alone contribute an additional one million installations in the next year. This model empowers power distribution companies (DISCOMs) to aggregate demand, manage vendor coordination, and streamline the entire implementation process for rooftop solar across various residential clusters. By allowing DISCOMs to act as intermediaries, the scheme seeks to minimize the friction faced by individual consumers, who otherwise have to deal with technical approvals, vendor selection, and cost optimization.
The PM Surya Ghar Yojana offers households up to 300 units of free electricity each month, a feature that is particularly beneficial to low- and middle-income households. The government has allocated a massive outlay of Rs. 75,021 crore (approximately US$ 8.6 billion) for this scheme, covering not only direct subsidies but also collateral-free loans, which are intended to encourage widespread participation.
Implementation of the scheme will continue till FY 2026-27, with the Ministry of New and Renewable Energy (MNRE) overseeing the rollout in collaboration with state DISCOMs, approved vendors, and financial institutions. Subsidies under the scheme are offered based on system capacity, and the loans provided are expected to reduce upfront capital burden—one of the key challenges that has previously restricted solar adoption.
From a policy perspective, the move is seen as pivotal for India’s clean energy transition, especially in the context of decentralised energy markets. Rooftop solar systems represent an opportunity to democratize energy production, enabling households to become prosumers—producers and consumers of power—while simultaneously reducing the load on central grids.
The utility-led aggregation model is designed not only to scale rooftop solar deployments but also to ensure better accountability among vendors. Vendors will now be empanelled through DISCOMs, and performance will be tracked, ensuring higher quality installations and better after-sales service. The model also simplifies the often complicated approval process, reducing timeframes and red tape associated with permissions and connectivity.
A joint report by JMK Research and the Institute for Energy Economics and Financial Analysis (IEEFA) has highlighted the critical role rooftop solar will play in enhancing India’s energy independence. The study found that decentralized solutions like rooftop solar can bolster energy security, reduce transmission losses, and ease the financial burden on state-run DISCOMs—many of which are under severe financial stress.
From an environmental perspective, increasing rooftop solar capacity will significantly reduce greenhouse gas emissions. Experts estimate that the 4 million rooftop installations by 2026 could collectively offset millions of tonnes of carbon dioxide annually, aligning with India's commitment to net-zero emissions by 2070. The initiative also supports the country's National Solar Mission, which aims to install 280 GW of solar capacity by 2030, a target in which rooftop solar is expected to contribute at least 40 GW.
Furthermore, the PM Surya Ghar scheme aims to generate employment across sectors—installation, maintenance, financing, and training. It's estimated that the expansion of rooftop solar could create over 1 million jobs in the next few years, particularly in semi-urban and rural areas. These jobs will range from technical roles like system design and installation to customer service and vendor management.
The adoption of solar systems will also contribute to economic savings for households. On average, a household consuming up to 300 units per month could save Rs. 1,500 to Rs. 2,000 monthly, amounting to savings of up to Rs. 24,000 per year. Over the lifetime of a rooftop solar system, which is typically 25 years, these savings could exceed Rs. 5 lakh, making it a highly attractive proposition for consumers.
Government outreach programs and awareness campaigns are also being intensified to promote rooftop solar, particularly in states where adoption has remained low. Digital platforms are being deployed to simplify the application and tracking process, allowing consumers to register their interest, get quotes, and apply for loans or subsidies in a single-window format.
States such as Gujarat, Maharashtra, Rajasthan, Uttar Pradesh, and Tamil Nadu have been identified as key markets for expansion due to their solar potential, consumer base, and existing infrastructure. These states are expected to lead the adoption curve over the next 18 months.
In conclusion, the PM Surya Ghar Muft Bijli Yojana, through its innovative utility-led model, financial support mechanisms, and policy clarity, is poised to revolutionize India’s rooftop solar landscape. As the country moves toward a more sustainable and self-reliant energy future, empowering households to produce clean, affordable energy will remain at the heart of India’s green energy strategy. The targeted 4 million rooftop installations by March 2026 marks a defining milestone on this journey.
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