IndiaMART InterMESH Limited, a leading B2B digital marketplace in India, has made a strategic move to further strengthen its Software-as-a-Service (SaaS) capabilities by acquiring 100% equity stake in Livekeeping Technologies Private Limited, an internet-based accounting software solution company. This development was officially disclosed to BSE and NSE on May 8, 2025, in compliance with Regulation 30 read with Schedule III of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The acquisition was executed for an approximate cash consideration of ₹26.78 crore, where 5,235 equity shares of ₹10 each were acquired at a premium of ₹51,135 per share. Following the deal, Livekeeping Technologies has become a wholly owned subsidiary of IndiaMART.

Understanding Livekeeping Technologies

Founded on January 27, 2015, Livekeeping Technologies is an India-based SaaS company with a specific focus on enhancing traditional accounting software such as Tally. It allows real-time syncing of accounting data from desktops to mobile and web applications, enabling business owners and finance teams to monitor sales, receivables, and pending payments anytime, anywhere. The solution is a boon for small and medium enterprises (SMEs) that still rely on on-premise accounting tools, making them more efficient and digitally accessible.

The company is headquartered at 1st Floor, 29-Daryaganj, Netaji Subhash Marg, Delhi – 110002, and has demonstrated strong year-over-year growth in terms of revenue. Here's a snapshot of its turnover:

• FY 2025: ₹2.35 crore

• FY 2024: ₹0.45 crore

• FY 2023: ₹0.18 crore

This consistent upward trend indicates Livekeeping's expanding market relevance and its potential contribution to IndiaMART’s SaaS ambitions.

Strategic Fit with IndiaMART’s Vision

This acquisition aligns with IndiaMART's long-term strategy to offer a broader array of value-added SaaS solutions. With this move, the company reinforces its vision of supporting digital transformation for Indian businesses by helping them manage financial data more effectively and in real-time.

By bringing Livekeeping under its umbrella, IndiaMART now positions itself to not only offer marketplace services but also backend financial technology support, pushing towards end-to-end digital enablement for businesses. The company stated that this is not a related party transaction, and the promoters or promoter group have no stake or interest in Livekeeping prior to this acquisition.

No Regulatory Barriers or Delays

The acquisition did not require any regulatory or governmental approvals, allowing for immediate execution. The transaction was cash-based, avoiding complexities like share swaps or delayed equity settlements. This swift and clean execution demonstrates IndiaMART’s confidence and urgency in solidifying its SaaS vertical.

Why This Matters

In a digital economy, accounting and financial visibility are crucial pillars for scaling operations. Most Indian MSMEs still use desktop-based software like Tally, which does not support modern mobility and integration. Livekeeping bridges this gap by enabling data syncs to cloud and mobile interfaces, making it ideal for entrepreneurs on the go.

With IndiaMART’s acquisition, this technology will likely see greater adoption, broader feature development, and integration into IndiaMART’s existing ecosystem—benefitting over 7 million registered businesses on its platform.

This acquisition also shows IndiaMART’s intent to move beyond just listings and lead generation, and to create a comprehensive suite of digital tools to power Indian businesses from procurement to payment tracking.

The Financial Impact and Beyond

While Livekeeping’s current turnover of ₹2.35 crore may seem modest, its value lies in its scalability and integration potential. With IndiaMART’s massive user base and strong capital position, Livekeeping can evolve from a niche SaaS tool to a mainstream accounting integrator, similar to how WhatsApp grew post-acquisition by Facebook.

This could open up avenues for monetization through subscriptions, data analytics services, premium accounting integrations, and more. The move also sends a strong message to the market that IndiaMART is not afraid to invest in deep tech and build long-term digital infrastructure.

Conclusion

The acquisition of Livekeeping Technologies Private Limited by IndiaMART InterMESH Limited is more than just a financial transaction. It marks a clear shift in IndiaMART’s strategy towards becoming a holistic digital business enabler. This acquisition allows IndiaMART to seamlessly integrate real-time financial data management tools for its vast network of SMEs, thereby enhancing productivity, decision-making, and operational efficiency.

As SaaS becomes an integral part of business infrastructure in India, strategic moves like these will not only define IndiaMART’s future but also pave the way for the next generation of business digitisation. With this acquisition, IndiaMART has positioned itself at the crossroads of digital marketplace and financial tech innovation, ready to serve the evolving needs of Indian businesses.

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