Indian Railways’ OSOP scheme empowers over one lakh artisans through local product promotion
K N Mishra
22/Jan/2026
What's covered under the Article:
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One Station One Product scheme has expanded to over 2,000 railway stations, connecting local artisans with millions of daily rail passengers across India.
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Over 1.32 lakh artisans, weavers and small producers have gained income and market access through Indian Railways’ OSOP initiative.
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The scheme promotes Vocal for Local, sustainable livelihoods and preservation of regional crafts through India’s rail transport network.
The One Station One Product scheme of Indian Railways has emerged as a powerful platform for empowering local artisans, weavers, and small producers across the country. As highlighted in recent updates, over 1.32 lakh artisans have received benefits from this innovative initiative, which blends commerce with culture and transforms railway stations into vibrant centres of local entrepreneurship. The scheme reflects Indian Railways’ evolving role beyond transportation, positioning it as a catalyst for inclusive economic development and sustainable livelihoods.
Launched with the simple idea of promoting one local product at each railway station, the OSOP Indian Railways news story has grown into a nationwide movement. As of January 2026, the scheme has expanded to more than 2,000 railway stations across India. At these stations, dedicated stalls and sales areas showcase products that are unique to the region, giving passengers an opportunity to experience India’s diverse cultural heritage while travelling.
The One Station One Product scheme directly connects local producers with one of the largest consumer bases in the world: India’s railway passengers. Millions of people travel by train every day, and OSOP leverages this footfall to create a ready market for handcrafted items, handwoven textiles, indigenous food products, pottery, bamboo crafts, spices, and other regional specialties. This direct access to consumers significantly improves income opportunities for artisans who traditionally struggle with limited market reach.
According to the Ministry of Railways, more than 1.32 lakh artists, weavers, and small producers have already benefited from the scheme. This figure highlights the scale and impact of the initiative in strengthening grassroots entrepreneurship. For many artisans, OSOP provides not just income support but also visibility, dignity, and recognition for their traditional skills, which are often passed down through generations.
The OSOP scheme benefits artisans by eliminating multiple layers of intermediaries that typically reduce their earnings. By selling directly at railway stations, producers receive better price realisation for their products. This model also helps artisans understand consumer preferences, improve product quality, and innovate in packaging and presentation, making their offerings more competitive in modern markets.
A defining feature of the scheme is its focus on regional identity. Each station promotes products that are deeply rooted in local culture and geography. Whether it is handloom textiles from eastern India, bamboo crafts from the North East, pottery from central India, or spices from the southern states, OSOP celebrates the diversity of India’s artisanal traditions. This approach strengthens local value chains and reinforces pride in regional craftsmanship.
The initiative aligns closely with the Government of India’s Vocal for Local Indian Railways vision, which encourages citizens to support domestically produced goods and services. By integrating Vocal for Local into the daily travel experience of passengers, OSOP turns railway stations into platforms for economic nationalism rooted in cultural preservation rather than protectionism.
Beyond economic benefits, the One Station One Product scheme of Indian Railways plays an important role in preserving traditional crafts that are at risk of decline. Many artisanal practices face challenges due to changing consumer preferences, lack of market access, and competition from mass-produced goods. OSOP helps address these challenges by providing sustained demand and exposure, encouraging younger generations to continue traditional occupations.
The scheme also contributes to sustainable job opportunities in rural and semi-urban areas. By supporting small producers and artisans within their local communities, OSOP reduces the need for distress migration to cities. This decentralised economic model supports balanced regional development and strengthens rural economies.
From the passenger’s perspective, OSOP enhances the overall travel experience. Railway stations become more than transit points; they turn into cultural showcases where travellers can explore authentic local products. This creates a sense of connection between different regions of the country and promotes cultural exchange through commerce.
The operational model of OSOP is designed to be inclusive and scalable. Indian Railways provides space and basic infrastructure at stations, enabling artisans and self-help groups to set up stalls at minimal cost. This support significantly lowers entry barriers for small producers who might otherwise find formal retail spaces unaffordable.
The success of the scheme across over 2,000 stations demonstrates its scalability and adaptability to diverse regional contexts. Each station curates its product offerings based on local strengths, ensuring relevance and authenticity. This decentralised approach allows the scheme to grow organically while maintaining its core objective of local empowerment.
The Indian Railways local products initiative also has multiplier effects on allied sectors such as packaging, logistics, and local supply chains. Increased demand for artisanal goods stimulates raw material sourcing and ancillary services, further boosting local economies.
In the broader context of MSME development, OSOP complements other government initiatives aimed at supporting small enterprises. By providing a stable and visible marketplace, the scheme helps artisans transition from informal to more organised economic activity, improving financial inclusion and resilience.
The scheme’s emphasis on sustainability is another key strength. Many OSOP products are handcrafted using natural materials and traditional techniques, making them environmentally friendly compared to mass-produced alternatives. This aligns with global trends favouring sustainable and ethically produced goods, enhancing the long-term relevance of the initiative.
As the OSOP latest news indicates, Indian Railways continues to refine and expand the scheme, exploring ways to improve branding, quality standards, and digital visibility. Over time, integration with digital payment systems and online platforms could further amplify the reach of OSOP products beyond physical railway stations.
The success of the One Station One Product scheme also highlights the untapped potential of public infrastructure in supporting economic development. By creatively utilising railway stations, Indian Railways has demonstrated how existing assets can be leveraged to support livelihoods without significant additional investment.
Looking ahead, the continued expansion of OSOP is expected to benefit even more artisans and small producers. With India’s vast railway network and diverse cultural landscape, the scope for growth remains significant. Each new station added to the scheme represents new opportunities for local communities.
In conclusion, the One Station One Product scheme of Indian Railways stands as a powerful example of how infrastructure, culture, and commerce can be integrated to drive inclusive growth. By benefiting over 1.32 lakh artisans, promoting Vocal for Local, and transforming railway stations into hubs of local entrepreneurship, the initiative strengthens sustainable livelihoods and preserves India’s rich artisanal heritage. As OSOP continues to expand across the country, it reinforces the role of Indian Railways as not just a transport provider, but a key partner in building resilient local economies and connecting India through its crafts and culture.
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