Indri, India's fastest-growing single malt whisky brand, has launched its much-anticipated Indri Experience Centre, a state-of-the-art destination designed for whisky connoisseurs and enthusiasts. Developed by Piccadily Agro Industries Limited, this immersive facility offers a unique blend of heritage, innovation, and craftsmanship, making it one of India's top destinations for whisky lovers.

Located in Indri, Haryana, the Indri Experience Centre provides visitors with an opportunity to explore the intricate process of whisky-making, from the selection of ingredients to the final aging process. The facility includes guided distillery tours, exclusive whisky tastings, and interactive exhibits that highlight the art and science behind Indri single malt whisky.

A World-Class Whisky Destination

The Indri Experience Centre is more than just a whisky tasting spot; it is a destination designed to elevate India’s whisky culture. Inspired by India's rich heritage, the centre features a grand courtyard, a bar, a tasting room, a merchandise shop, a whisky museum, offices, and a laboratory. The architecture of the centre is a tribute to sustainable design, with elements such as reclaimed Nanakshahi bricks, double-glazed windows, and solar-reflective tiles, ensuring energy efficiency.

For visitors looking for recreation alongside whisky appreciation, the facility includes a Putting & Chipping Golf Green. This unique addition allows guests to enjoy a relaxed game of golf while savoring Indri’s premium whisky expressions.

Indri’s Commitment to Quality and Transparency

Indri single malt whisky has gained international recognition for its authenticity and superior quality. The Experience Centre serves as a testament to Indri’s dedication to transparency and craftsmanship, showcasing the traditional copper pot still distillation, meticulous cask selection, and aging process. Visitors can witness firsthand the precision and expertise involved in whisky production, reinforcing Indri’s status as a leader in the Indian whisky industry.

According to Shalini Sharma, Head of Marketing at Piccadily Agro Industries Limited, “Our vision for the Indri Experience Centre was to create an experience that is both immersive and enlightening. Every element of this space reflects the passion, precision, and heritage that go into crafting Indri single malt whisky.”

The Design Philosophy Behind Indri Experience Centre

Architect Anshuman Khanna describes the design philosophy behind the centre as a blend of traditional Indian elements and modern sustainability. The facility is inspired by the havelis of Northern India, with exposed brick, blackened steel, and raw concrete reflecting the artisanal whisky-making process.

Priyanka Singh, Founder of Chalk Studio, highlights that “The centrepiece is a moody whisky lounge, accompanied by an interactive exhibit space and a cigar-inspired relaxation area, all designed to provide an immersive and luxurious journey into the world of Indri single malt whiskies.”

Indri’s Legacy in the Whisky Industry

Since its launch in 2022, Indri single malt whisky has emerged as a pioneer in India's whisky market, earning over 40 prestigious accolades, including Best Indian Single Malt and Best Whisky in the World. Made using premium 6-row Indian barley from Rajasthan, Indri whisky embodies Indian craftsmanship and innovation.

In a market once dominated by imported whisky labels, Indri has set new benchmarks, proving that Indian single malt whiskies can compete on the global stage. With its rapid growth and commitment to quality, Indri is not just a whisky brand; it is a revolution in the Indian spirits industry.

A New Era for Whisky Tourism in India

With the launch of the Indri Experience Centre, India’s whisky tourism industry is set for a transformation. More than just a whisky tasting venue, this centre serves as a cultural and educational hub, bridging the gap between heritage and modern whisky-making techniques.

Whether you are a seasoned whisky connoisseur or a curious explorer, the Indri Experience Centre offers an unparalleled whisky journey, setting new standards for whisky tourism in India.

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