IntellectAI, the AI-driven business unit of Intellect Design Arena, has launched its latest innovation, WealthForce.AI, to revolutionise wealth management services in the Middle East. The platform is part of the eMACH.ai ecosystem, which empowers relationship managers (RMs) by using artificial intelligence (AI) and advanced data analytics to offer hyper-personalisation and hyper-automation, improving customer experience in an unprecedented way.

WealthForce.AI is built on eMACH.ai standards, designed to be event-driven, microservices-enabled, API-led, cloud-native, and headless, making it a truly scalable and future-ready solution. The platform embeds AI at its core, automating routine tasks and improving decision-making capabilities. This allows RMs to provide hyper-personalised, data-driven advice tailored to the unique financial goals of each customer. The integration of Generative AI tools further enhances RM-client conversations, offering intelligent, context-rich insights during advisory sessions.

For financial institutions in the Middle East, WealthForce.AI offers the potential to significantly improve both operational efficiency and customer satisfaction. It automates manual processes and integrates advanced tools like personalised recommendations, real-time portfolio alerts, and comprehensive financial dashboards, making the platform essential for data-driven decision-making.

The platform empowers relationship managers by evolving their roles into trusted advisors. It improves the wealth management experience for both RMs and their end customers by offering solutions that are scalable and adaptable to a rapidly changing market. Banesh Prabhu, CEO of IntellectAI, expressed his enthusiasm for the launch, stating that the solution is set to "transform wealth management across the region," enabling financial institutions to deliver AI-driven advisory services at scale.

WealthForce.AI provides not only a personalised customer experience but also boosts operational efficiency, helping financial institutions cut costs while delivering exceptional service. By utilising AI and data analytics, RMs can offer more contextualised financial advice, aligning with each customer’s unique financial objectives.

Intellect Design Arena, the parent company of IntellectAI, has always been at the forefront of digital transformation in the financial sector. With the introduction of WealthForce.AI to the Middle East market, it is set to deliver cutting-edge solutions that ensure financial institutions remain competitive in a tech-driven global market.

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