Jay Ambe Supermarkets Limited, operating under its retail brand City Square Mart, has announced its Initial Public Offering (IPO) which opens for subscription on September 9, 2025. The company is known as a comprehensive supermarket chain catering to everyday needs with a wide product range including FMCG, groceries, general merchandise, household goods, garments, footwear, home textiles, toys, luggage, home décor, handicrafts, stationery and more. With a strong mission to make shopping affordable, enjoyable, and convenient, Jay Ambe Supermarkets is now set to enter the capital markets with its SME IPO.

This article provides a detailed overview of Jay Ambe Supermarkets IPO, including issue details, subscription dates, price band, lot size, market cap, Grey Market Premium (GMP) updates, objectives of the issue, allotment guide and listing information.

About Jay Ambe Supermarkets (City Square Mart)

City Square Mart is described as an ultimate shopping destination for modern customers. The company aims to redefine the retail shopping experience by combining variety, quality, and affordability under one roof. By offering an extensive product portfolio spanning multiple categories, the supermarket chain has become a one-stop destination for diverse consumer needs.

The company’s strategy focuses on expansion, customer-centric approach, and innovative retail models to ensure consistent growth in India’s booming retail sector.

Jay Ambe Supermarkets IPO Details

The Jay Ambe Supermarkets IPO is a Book Built Issue with a total issue size of ₹18.45 crore, comprising a fresh issue of 23.64 lakh equity shares.

• IPO Open Date: September 9, 2025

• IPO Close Date: September 11, 2025

• Allotment Date: September 12, 2025 (tentative)

• Listing Date: September 16, 2025 (tentative)

• Stock Exchange: BSE SME

• IPO Price Band: ₹74 – ₹78 per equity share

• Market Capitalisation at Upper Band: ₹69.26 crore

• Lot Size: 1,600 shares

• Minimum Investment (Retail): 2 lots (3,200 shares) = ₹2,49,600

The IPO requires a high minimum investment size, which might limit participation from very small retail investors.

Lead Manager, Registrar, and Market Maker

• Book Running Lead Manager: Beeline Capital Advisors Private Limited

• Registrar to the Issue: MUFG Intime India Private Limited (formerly Link Intime India Private Limited)

• Market Maker: Spread X Securities Private Limited

The involvement of experienced market intermediaries provides transparency and trust to the IPO process.

Grey Market Premium (GMP)

As of the latest update, the Grey Market Premium (GMP) for Jay Ambe Supermarkets IPO is ₹0. This means there is no additional price being traded unofficially before listing. However, investors should note that GMP is speculative, unregulated, and varies daily depending on demand-supply in informal markets. It should not be the sole factor in deciding IPO participation.

Subscription Status

The IPO opens on September 9, 2025, and real-time subscription figures will be available during the issue period. These figures provide insights into investor interest across categories such as Qualified Institutional Buyers (QIBs), Non-Institutional Investors (NIIs), and Retail Investors.

Allotment Process

The allotment for Jay Ambe Supermarkets IPO is expected on September 12, 2025. Investors can check their allotment status online through the registrar’s portal by following these steps:

1. Visit the IPO allotment status page.

2. Select Jay Ambe Supermarkets Limited IPO from the dropdown.

3. Enter application number, PAN, or DP Client ID.

4. Submit details to check allotment.

Shares allotted will be credited to investors’ demat accounts before listing, while refunds will be issued for unsuccessful applicants.

Objectives of the IPO

Jay Ambe Supermarkets plans to utilise the net proceeds of the IPO for:

1. Acquisition of Identified Store: ₹425 lakh will be used to purchase its existing store located at Nana Chiloda, Ahmedabad.

2. Fit-outs for New Stores: ₹463.32 lakh will be invested in setting up interiors and infrastructure for three new stores.

3. Working Capital Requirements: ₹450 lakh will strengthen liquidity and day-to-day operations.

4. General Corporate Purposes: Funds will also be used for strategic and administrative needs.

These objectives highlight the company’s commitment to expansion, retail infrastructure development, and operational efficiency.

Market Potential and Growth Strategy

India’s retail sector is experiencing rapid growth, driven by urbanisation, rising disposable income, and evolving consumer preferences. Supermarket chains like Jay Ambe Supermarkets are well-positioned to capture this growth by offering convenience, variety, and affordability.

The company’s expansion into new stores, along with investment in store infrastructure, reflects its long-term growth strategy. By owning stores and enhancing customer experience, Jay Ambe aims to strengthen its market presence in the competitive retail space.

Financial Overview and Valuation

At the upper price band of ₹78 per share, Jay Ambe Supermarkets commands a market capitalisation of ₹69.26 crore. This valuation puts it among small-cap retail players in the SME IPO segment. Investors should analyse the company’s revenue growth, profitability, and scalability of its retail model before investing.

Risks and Considerations

Potential investors must also consider the following risks:

• The high minimum investment requirement (₹2,49,600) could deter some retail investors.

• Retail sector competition is intense, with large chains and e-commerce players posing challenges.

• Success depends on the company’s ability to execute expansion plans effectively and maintain profitability.

Conclusion

The Jay Ambe Supermarkets IPO presents an opportunity for investors to participate in the growing organised retail sector in India. With a clear strategy to expand operations, acquire stores, and invest in new retail infrastructure, the company is positioning itself strongly for future growth.

While the Grey Market Premium is currently at zero, fundamentals such as expansion objectives, customer-centric retail model, and market demand will play a critical role in determining listing performance.

For investors with a long-term horizon in retail and consumer-focused businesses, this IPO could be worth considering. However, the high entry point means only investors with sufficient capital and appetite for SME IPOs should participate.

The IPO opens on September 9, 2025 and closes on September 11, 2025. The shares are expected to list on the BSE SME platform on September 16, 2025, marking the company’s entry into the public market.

The Upcoming IPOs in this week and coming weeks are Karbonsteel Engineering, Taurian MPS, L. T. Elevator, Galaxy Medicare, Airfloa Rail Technology, Dev Accelerator, Jay Ambe Supermarkets, Urban Company, Shringar House of Mangalsutra, .

The Current active IPO are Nilachal Carbo Metalicks, Krupalu Metals, Vashishtha Luxury Fashion, Sharvaya Metals, Vigor Plast India, Austere Systems.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.