Jay Ambe Supermarkets Limited, operating under the well-known CITY SQUARE MART brand, has announced the launch of its Initial Public Offering (IPO). The company aims to raise ₹18.45 crore through a book-built issue consisting entirely of a fresh issue of 23.64 lakh shares. The IPO subscription window will open on September 9, 2025, and close on September 11, 2025. The basis of allotment is expected to be finalised on September 12, 2025, with a tentative listing date of September 16, 2025, on the BSE SME platform.

The price band for the IPO has been set at ₹74 to ₹78 per equity share, valuing the company at a market capitalisation of ₹69.26 crore at the upper price band. The lot size of the issue is 1,600 shares, and retail investors must apply for a minimum of two lots (3,200 shares). This translates into a minimum investment of ₹2,49,600 at the upper price band, which positions the IPO primarily for high-net-worth individuals (HNIs) and serious retail investors.

About Jay Ambe Supermarkets and City Square Mart

Jay Ambe Supermarkets is the driving force behind CITY SQUARE MART, a one-stop destination for convenient, affordable, and enjoyable shopping. The company offers a wide array of products across categories such as FMCG, groceries, general merchandise, consumer durables, household items, home textiles, garments, footwear, toys, bed and bath, travel and luggage, home décor, handicrafts, and stationery.

The brand’s vision is to redefine the shopping experience by combining convenience, affordability, and variety. CITY SQUARE MART seeks to position itself as a preferred supermarket destination for families by catering to diverse customer needs under one roof.

IPO Details at a Glance

• IPO Size: ₹18.45 crore

• Issue Type: Book Built Issue

• Fresh Issue: 23.64 lakh equity shares

• Offer for Sale (OFS): Nil

• Price Band: ₹74 – ₹78 per equity share

• Lot Size: 1,600 shares

• Minimum Retail Investment: 3,200 shares (₹2,49,600)

• Market Capitalisation at Upper Band: ₹69.26 crore

• IPO Open Date: September 9, 2025

• IPO Close Date: September 11, 2025

• Allotment Date: September 12, 2025

• Listing Date: September 16, 2025 (tentative)

• Exchange: BSE SME

IPO Management and Key Players

The IPO is managed by reputed financial institutions, ensuring compliance and smooth execution:

• Book Running Lead Manager: Beeline Capital Advisors Private Limited

• Registrar: MUFG Intime India Private Limited (formerly Link Intime India Private Limited)

• Market Maker: Spread X Securities Private Limited

Grey Market Premium (GMP) Trends

As of September 5, 2025, the Grey Market Premium (GMP) for Jay Ambe Supermarkets IPO is ₹0. This indicates that there is no speculative premium being traded in the unregulated grey market. Analysts highlight that GMP is not a reliable measure of listing performance, as it is influenced by informal demand-supply dynamics. Investors are advised to evaluate the IPO based on the company’s fundamentals, market presence, and growth potential.

Day-wise GMP Updates

On September 5, 2025, the IPO price stood at ₹78 per share, with an expected listing price of ₹78, reflecting a 0% GMP. Updates will continue until listing, but as of now, there is no premium or discount in the unofficial grey market.

IPO Allotment and Status Check

The allotment of Jay Ambe Supermarkets IPO is scheduled for September 12, 2025. Investors can check their allotment status by visiting the registrar’s website (MUFG Intime India Private Limited) and following these steps:

1. Select Jay Ambe Supermarkets Limited IPO from the dropdown list of active IPOs.

2. Enter your application number, PAN, or DP Client ID.

3. Submit the details to view allotment results.

By using this online facility, investors can quickly confirm their allotment and take the next steps regarding refunds, demat credits, or listing day strategies.

Objectives of the IPO

The proceeds from the IPO will be directed towards multiple growth and expansion initiatives:

1. ₹425 lakh for the purchase of an existing store at Nana Chiloda, Ahmedabad, thereby expanding its owned retail footprint.

2. ₹463.32 lakh for the purchase of fit-outs for three new stores, indicating aggressive retail expansion.

3. ₹450 lakh for working capital requirements, ensuring smooth day-to-day operations and liquidity.

4. Remaining funds to be used for general corporate purposes, supporting future growth opportunities.

These objectives underline Jay Ambe Supermarkets’ strategy to strengthen its retail presence, improve infrastructure, and support business scalability.

Industry Outlook and Growth Potential

India’s retail and supermarket sector is witnessing a transformation, driven by urbanisation, rising disposable income, and changing consumption patterns. With customers increasingly preferring organized retail formats, supermarket chains like CITY SQUARE MART stand to gain significantly.

Jay Ambe Supermarkets is strategically positioned to benefit from this trend by offering affordable pricing, wide product variety, and convenient access. The company’s focus on expansion through new stores and acquisition of existing outlets is expected to improve its market reach and profitability.

Investor Perspective

While the IPO offers exposure to the fast-growing supermarket and retail sector, the minimum investment requirement of ₹2,49,600 could limit participation from smaller retail investors. However, the company’s expansion strategy, strong brand presence, and diversified product portfolio make it attractive for HNIs and long-term investors looking for opportunities in the retail industry.

Conclusion

The Jay Ambe Supermarkets IPO presents an opportunity to invest in a company with strong retail presence under the CITY SQUARE MART brand. With a focus on store expansion, infrastructure enhancement, and working capital support, the company is positioning itself for growth in India’s booming organised retail sector.

While the absence of a Grey Market Premium suggests limited short-term excitement, the company’s fundamentals and growth outlook make it a potential long-term wealth creator in the SME space.

The Upcoming IPOs in this week and coming weeks are Karbonsteel Engineering, Taurian MPS, L. T. Elevator, Galaxy Medicare, Airfloa Rail Technology, Dev Accelerator, Jay Ambe Supermarkets, Urban Company, Shringar House of Mangalsutra, .

The Current active IPO are Nilachal Carbo Metalicks, Krupalu Metals, Vashishtha Luxury Fashion, Sharvaya Metals, Vigor Plast India, Austere Systems.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.