The highly anticipated film "Kalki 2898 AD" continues to dominate the box office, demonstrating remarkable staying power and audience appeal. Directed by Nag Ashwin and featuring a stellar cast including Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan, the film pulled in an impressive ₹16.25 crore net in India on its 18th day, July 14, 2024. This marks a significant 13.24% increase in its box office collections from the previous day, showcasing a strong weekend performance.

Impressive Box Office Performance

Since its release on June 27, 2024, "Kalki 2898 AD" has amassed a staggering ₹579.95 crore net in India, crossing the ₹500-crore milestone with ease. The movie's producers, Vyjayanthi Movies, have reported that the film has surpassed the ₹700 crore mark in terms of worldwide box office gains, spanning all languages.

The film, which was known as “Project K” before its release, is touted as India’s most expensive movie, with a budget of ₹600 crore. It combines elements from the Hindu epic Mahabharata with science fiction, set in a post-apocalyptic world. This unique blend has captivated audiences across different regions and languages.

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Language-wise Collections on July 14

The detailed box office collection data for July 14, 2024, reveals that "Kalki 2898 AD" performed exceptionally well across various languages:

Hindi: ₹9.5 crore

Telugu: ₹5.35 crore

Malayalam: ₹75 lakh

Tamil: ₹40 lakh

Kannada: ₹25 lakh

This diverse performance underscores the movie's broad appeal and its ability to draw audiences from different linguistic backgrounds.

Occupancy Rates

The occupancy rates for "Kalki 2898 AD" on July 14 were also noteworthy:

Telugu: 59.59% for 2D shows and 60.62% for 3D shows

Hindi: 43.34% for 2D shows and 44.55% for 3D shows

Kannada: 37.49% for 2D shows (no data available for 3D screenings)

These figures indicate a strong preference for 3D screenings, particularly in the Telugu language, which had the highest occupancy rates.

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Box Office Journey and Worldwide Impact

The film's journey to success began with its premiere on June 27, 2024. Since then, it has consistently outperformed competing films, solidifying its status as a box office juggernaut. "Kalki 2898 AD" has not only captivated Indian audiences but also garnered significant international attention, contributing to its impressive worldwide earnings.

Insights and Analysis

The movie's success can be attributed to several factors. The star-studded cast featuring some of India's biggest names in cinema, the unique storyline blending mythology with science fiction, and the high production values have all played a crucial role. Moreover, the strategic release and effective marketing campaigns have ensured widespread audience engagement.

Conclusion

"Kalki 2898 AD" continues to set new benchmarks in the Indian film industry. Its ability to draw significant box office numbers day after day speaks volumes about its universal appeal and the strong performances of its cast. As the film progresses into its subsequent weeks, it is expected to maintain its momentum, further solidifying its place in the annals of Indian cinema.

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