Kidbea, one of India’s fastest-growing kidswear brands, has taken a bold step by rewarding its top team members with ₹2 crore worth of Employee Stock Ownership Plans (ESOPs) — a move that cements the brand’s commitment to employee empowerment and team-driven growth.

The New Delhi-based startup, which was founded just three years ago by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, is now projecting a massive leap. After growing its revenue to ₹50 crore, the brand has set a target of ₹500 crore and an IPO in the next 5 years.

ESOPs for team, belief in ownership

In a business world where startup culture often glorifies valuation over people, Kidbea has chosen to put its team first. The ₹2 crore in ESOPs gifted to select team members reflects a belief that those building the brand deserve to own it too.

“This year has been a turning point. We're building more than a brand -- we're building a culture of care, for our kids, the planet, and our team,” said co-founders Mohammad Hussain, Swapnil Srivastav, and Aman Kumar Mahto.

The move is especially meaningful in the Indian startup ecosystem, where such early-stage ESOPs are more often seen in tech startups than product-first retail ventures.

50x revenue growth since 2021

Starting from humble beginnings in 2021, Kidbea has achieved 50x growth, reaching ₹50 crore in annual revenue. Their unique selling proposition? Bamboo-based soft, safe, and sustainable clothing for babies and children, with zero harmful chemicals.

The product line has resonated well with environmentally conscious Indian parents, who are now joined by global customers as Kidbea begins international expansion.

Taking India’s kidswear global

Kidbea has officially launched on Amazon US, making its eco-friendly, plant-based kidswear available to American customers. This comes in addition to its export presence in Dubai, Saudi Arabia, Bahrain, and Australia, making Kidbea a rare Indian D2C (direct-to-consumer) brand breaking international ground so early in its journey.

The brand’s focus remains on comfort, safety, sustainability, and conscious consumerism, positioning it as a unique alternative to fast fashion for children.

Retail boom across India

Not relying solely on online channels, Kidbea is rapidly expanding its offline presence. The company has already opened two Exclusive Brand Outlets (EBOs) in Punjab and is planning 50+ new stores across India this year.

A recent tie-up with National Handloom is set to bring Kidbea products to over 5 Indian cities, strengthening the brand’s pan-India footprint.

This hybrid approach — combining strong e-commerce play with physical retail expansion — gives Kidbea the edge to serve both urban and tier-2/3 city audiences, where trust in touch-and-feel retail still holds sway.

Building consumer love through celebrity connect

To further accelerate its brand resonance, Kidbea has rolled out its first celebrity campaign, titled "Celebrity Love", featuring 10 popular Indian TV stars. This has helped the brand connect with Indian families on an emotional level, increasing both awareness and relatability.

From the small screen to online platforms, the celebrity endorsement strategy is helping Kidbea bridge the trust gap in a category where parents are extremely cautious and quality-focused.

Driven by purpose: Sustainability at its core

What truly differentiates Kidbea is its product philosophy. Every piece of clothing is:

• Made from bamboo fabric, which is naturally hypoallergenic and biodegradable

• Free from harmful chemicals, dyes, or synthetics

• Designed for maximum comfort and skin-friendliness

In an age where sustainability is not just a trend but a consumer demand, Kidbea is leading by example — proving that sustainability and profitability can go hand in hand.

IPO vision backed by aggressive expansion

Kidbea’s roadmap for the next five years is packed with bold goals:

• Target revenue of ₹500 crore

• Go public via IPO

• Expand exports to 20+ countries

• Launch over 100 retail outlets across India

• Diversify product lines to include maternity wear and toddler accessories

Given the company’s track record, vision, and early success in both domestic and international markets, its IPO ambition within 5 years doesn’t seem far-fetched.

Kidbea: A new kind of Indian startup story

Kidbea's story reflects the emergence of a new generation of Indian startups — born out of college dorms, driven by sustainability, powered by purpose, and loyal to their teams.

As Kidbea balances scale with ethics, digital with physical, and India with the world, it is quietly reshaping the modern Indian brand playbook. With solid fundamentals, rapid growth, and a values-first approach, Kidbea is one to watch — not just as a kidswear label, but as an IPO-bound brand redefining India’s retail landscape.

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