In a strategic announcement that signals its technological leap into the global adtech space, Lucent Industries Limited (formerly known as Sylph Education Solutions Limited) has officially launched a pioneering AI-powered product, OrbitX, through its wholly owned subsidiary, Mobavenue Global Holdings Limited in the United Kingdom. The development, dated 14th July 2025, has been filed under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and represents a material milestone for the company.

OrbitX is positioned as an advanced contextual advertising and search engine platform, designed to redefine performance marketing globally. With its robust AI and machine learning capabilities, OrbitX aims to intelligently acquire and monetize ad traffic across diverse platforms such as search engines, native advertising portals, and social ad networks. The platform’s proprietary optimization logic and automated campaign delivery system are expected to significantly enhance user intent mapping, thereby enabling advertisers to execute highly targeted campaigns with superior Return on Investment (ROI).

According to the official announcement, OrbitX is not just another product launch—it is a strategic evolution. The launch signifies Lucent’s long-term commitment to AI-driven MarTech innovations, reinforcing its strategic direction to become a global leader in performance advertising technologies.

OrbitX, engineered for major markets such as the United Kingdom, United States, and Europe, is designed to turn underutilized ad inventories into high-growth opportunities. Through intelligent targeting and automation, the platform promises to deliver contextual precision that modern digital campaigns require in a crowded and competitive advertising environment. It will allow advertisers to scale effectively while reducing cost inefficiencies often seen in traditional programmatic campaigns.

This launch follows closely on the heels of Lucent Industries' acquisition of Mobavenue Media Private Limited, a deal that was approved by the company’s Board of Directors on 2nd July 2025, and was already communicated via previous SEBI filings. The integration of Mobavenue's proprietary advertising technologies with Lucent’s strategic vision has culminated in the creation of OrbitX, reflecting a natural synergy and forward-looking product roadmap.

Mobavenue, founded in 2017, is a highly reputed AI-driven advertising and consumer growth platform. The company has consistently focused on offering measurable, outcome-based digital marketing solutions by combining deep consumer intelligence with high-performance targeting tools. It caters to a broad spectrum of sectors including commerce, gaming, BFSI, travel, fintech, and entertainment, and has operational presence in more than five countries with a strong base in India.

Mobavenue’s proprietary tech stack consists of:

• Streaming & CTV DSP

• Commerce Media DSP

• Re-Marketing DSP

• OEM DSP

• GMP 360

• Partner Marketing Platform

This expansive architecture supports omni-channel visibility and targeting, enabling marketers to engage users across various devices including smartphones, connected TVs (CTV), smart TVs, and interactive smart screens. With this foundation, OrbitX is set to emerge as one of the most agile and intelligent ad delivery systems in the global market.

The OrbitX platform leverages this ecosystem to offer real-time contextual matching, campaign optimization, and media bidding capabilities through a single integrated AI engine. It helps advertisers identify purchase intent signals with greater accuracy and reach the right users at the right time, thereby increasing conversions and performance metrics.

From a strategic perspective, this launch gives Lucent Industries Limited an early-mover advantage in the fast-evolving domain of AI-based advertising ecosystems, especially in matured and competitive markets like Europe and North America. With the ongoing shift toward privacy-first and cookie-less advertising, platforms like OrbitX, which rely on first-party data and AI inference models, stand poised to offer sustainable alternatives for digital marketing teams worldwide.

This announcement also bolsters Lucent’s brand equity and positions it firmly on the global tech map. As global advertisers look for more agile, ROI-driven solutions, platforms like OrbitX will likely be instrumental in delivering the next generation of marketing performance. With the platform’s debut in the UK market, Lucent is expanding its global tech footprint, and this move may trigger a wave of further deployments in other international markets.

For shareholders and stakeholders, this development reflects Lucent’s transformation from a regional player into a global innovation leader. It also demonstrates the successful integration of strategic acquisitions like Mobavenue, turning inorganic growth into long-term value creation. The company’s decision to scale OrbitX internationally right from launch showcases the confidence in its technological edge and market-readiness.

In summary, Lucent Industries Limited’s launch of OrbitX via its UK-based subsidiary Mobavenue Global Holdings is a significant leap in the company’s AI-powered technology roadmap. The product has been designed to revolutionize search and contextual advertising through automated delivery, intelligent targeting, and machine learning optimization. Backed by Mobavenue’s industry-tested tech stack and deployed in major markets like the UK, the product underlines Lucent’s commitment to global innovation, strategic expansion, and stakeholder value creation.

As the digital advertising space continues to evolve rapidly with AI, automation, and contextual intelligence at the forefront, OrbitX could well become a category-defining product in Lucent’s portfolio and a key driver for international revenue in the years to come.

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