MagSon Retail and Distribution Limited, one of India’s most ambitious gourmet food and lifestyle retailers, has announced the acquisition of Goa-based Magsons Supercentre for Rs.30 crore in a strategic slump sale deal.

This acquisition marks MagSon’s formal entry into Goa, a market long dominated by local premium retail brands, and represents a key step in MagSon’s national expansion strategy that seeks to redefine premium food retail in India.

The deal is not merely about expanding store count. It signals a transformation of MagSon from a regional powerhouse into a pan-India premium retailer, capable of offering a sophisticated mix of gourmet groceries, imported foods, premium liquor, lifestyle products, and high-margin specialty items.

The Details of the Deal

Under the agreement, MagSon Retail and Distribution Limited will acquire Magsons Supercentre as a going concern, taking over 10 company-owned outlets and 2 franchise locations in Goa.

Deal Value: Rs.30 crore
Mode: Slump sale as going concern
Assets Acquired:

• 10 company-owned stores

• 2 franchise outlets
  Brands Involved:

• Magsons

• Champagne and Cigars (C&C)
  Employees Taken Over: 150+
  Customer Base Acquired: Over 1.25 lakh shoppers
  SKU Strength: 20,000+ products across gourmet foods, liquor, household items, and FMCG

This acquisition also includes the popular Champagne and Cigars (C&C) brand—famous in Goa for its premium liquor and cigar offerings. This is expected to significantly strengthen MagSon’s portfolio in the high-value alcohol and lifestyle segment.

MagSon’s Pre-Acquisition Footprint

Founded in 2009 by Rajesh Francis and Manish Pancholi, MagSon started in Gujarat with a clear vision: to serve the rising demand for gourmet groceries, frozen foods, and imported FMCG among India’s upper-middle class and affluent consumers.

Before the Goa acquisition, MagSon operated 29 outlets spread across Gujarat, Maharashtra, and Rajasthan. In addition to its flagship MagSon stores, it ran:

• 6 Nasta Bazar outlets focusing on impulse buys

• 2 My Chocolate World stores offering premium gifting and confectionery

Key financials before the acquisition (FY24):

• Revenue: Rs.67.68 crore

• Net Profit: Rs.2.81 crore

• Market Cap: Rs.108 crore

Its store model is a mix of company-owned and franchise outlets, allowing for rapid but controlled expansion.

Why Goa?

Goa has always been a unique market in India’s retail landscape. With its cosmopolitan consumer base, heavy tourism-driven demand, and high disposable incomes, it is ideal for premium retail formats.

Magsons Supercentre, founded in 1990 by Kirit and Andrea Maganlal, was a pioneer in modern retailing in Goa. It popularised upscale neighbourhood stores, highway convenience centres, and community-focused formats.

With over 35 years of local brand equity, Magsons Supercentre built a loyal base of over 1.25 lakh customers. Its stores are known for:

• Gourmet groceries

• Imported wines and spirits

• Premium FMCG

• The C&C concept for liquor and cigars

MagSon Retail’s acquisition is therefore not just geographic expansion, but a strategic lift in brand positioning, category depth, and consumer access.

What Goa Adds to MagSon

The acquisition significantly changes MagSon’s overall business profile:

• First-time presence in Goa—a key tourist and NRI-heavy market

• Store Count: Rises from 29 to 41+ outlets

• States Covered: Gujarat, Maharashtra, Rajasthan, and now Goa

• Combined Revenue: Crosses Rs.130 crore

• Employee Base: Grows to ~450+ staff

• Customer Base: Over 2.25 lakh premium shoppers

• SKU Expansion: From ~7,000 to over 20,000 unique products

MagSon also inherits the prestige positioning of Magsons Supercentre, especially in the premium liquor and gourmet categories—a segment with high margins and affluent consumers.

A Look at the Brands and Formats

Champagne and Cigars (C&C):
A standout feature of the acquisition is the C&C brand, known in Goa for its curated selection of premium liquor, fine wines, and cigars. This gives MagSon a ready-made entry into the premium beverage and lifestyle segment.

My Chocolate World:
Post-acquisition, MagSon plans to expand its luxury gifting format. These boutique stores, sized 300–500 sq. ft., cater to festive and corporate gifting needs with:

• International chocolates

• Gourmet hampers

• Premium confectionery

Nasta Bazar:
MagSon’s smaller convenience format, designed for high-frequency impulse purchases. These 500–700 sq. ft. stores target residential and transit-heavy areas for snacks, beverages, and daily essentials.

MagSon (Flagship Gourmet):
These 1,200 sq. ft. stores are the company’s mainstay. Positioned in affluent neighbourhoods and commercial hubs, they stock a curated mix of imported groceries, frozen foods, and specialty FMCG.

Strategic Benefits of the Acquisition

Geographic Expansion:
Goa is MagSon’s first coastal market, giving it strategic access to southern India. Goa will act as a springboard for future expansion into Karnataka and beyond.

Category Strengthening:
Entry into premium liquor, cigars, and gourmet wines through C&C and Magsons brands.

Consumer Reach:
Instantly adds over 1.25 lakh loyal shoppers with high brand recall.

Product Depth:
Grows from ~7,000 SKUs to over 20,000 SKUs covering gourmet foods, wines, liquor, and lifestyle products.

Local Brand Equity:
Builds on 35 years of consumer trust established by the Magsons brand in Goa.

Financial and Operational Synergies

The Rs.30 crore investment is expected to generate new synergies in:

• Sourcing and logistics between western and coastal India

• Supply chain optimisation

• Expansion of MagSon’s SuperCard loyalty program to Goa

• Scaling of MagSon’s private label products across states

• Better negotiations with global gourmet brands and duty-free importers

Leadership at MagSon is confident that these efficiencies will not only boost margins but also ensure consistent quality and service across all markets.

Leadership and Vision

MagSon’s growth story is as much about visionary leadership as it is about smart strategy.

• Rajesh Francis spearheads overall strategy and expansion.

• Manish Pancholi handles financial planning and compliance.

• Nirav Choudhry, as CFO and Director – Purchase, manages procurement and fiscal discipline.

• Raaj Maganlal, mentor and original founder of the Magsons brand in Goa, will continue to guide sourcing and distribution, adding decades of retail wisdom.

• Saibal Banerjee has been appointed CEO. With experience at Wellness Forever, Foodhall, Spencer’s, and Dabur, he is expected to strengthen MagSon’s premium retail strategy and multi-format play.

The Growth Vision Ahead

MagSon’s management sees this acquisition as the first step in its Rs.300 crore ambition.

The company’s roadmap includes:

• Integrating Goa operations seamlessly into the wider MagSon network.

• Expanding its private label portfolio.

• Collaborating with international brands.

• Enhancing digital retail and loyalty programs.

• Evaluating more acquisitions in India to consolidate family-run gourmet retail businesses.

Final Word

This is not just an acquisition—it’s a blueprint for MagSon Retail’s national aspirations.

By absorbing Goa’s most respected retail legacy in food and beverage, MagSon catapults itself into India’s elite club of gourmet retailers with unmatched regional depth and category expertise.

From a single-store origin in Gujarat to a 41+ store national network, MagSon is rewriting the rules of premium retail in India—one carefully planned acquisition at a time.

The Rs.30 crore Goa acquisition may just be the tipping point that drives MagSon toward a Rs.300 crore future in India’s rapidly evolving premium retail market.

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