The upcoming Maha Kumbh 2025, starting on January 13 in Prayagraj, is already making waves beyond its spiritual significance. With over Rs 3,000 crore expected to be spent on marketing and advertising, top Indian and international brands are gearing up to make a lasting impression during the 45-day-long event, which is the world’s largest religious gathering.

From FMCG giants and pharmaceutical firms to mobility providers and digital payment platforms, companies across sectors are competing for advertising slots to reach crores of devotees and visitors. Industry experts reveal that this is one of the most significant marketing opportunities of 2025, and brands are loosening their purse strings to ensure maximum visibility.

Crayons Advertising Leads the Charge
Independent advertising agency Crayons Advertising has secured exclusive rights to manage the advertising infrastructure for Maha Kumbh 2025. Crayons’ Vice President, Raj Mohanty, noted the overwhelming interest from domestic and global companies vying for space at the event. The agency is set to design and install tents, signage, and other advertising structures to enhance the visitor experience.

In 2019, Crayons partnered with major brands such as HUL, Colgate, LIC, Sprite, PNB, and Bihar Tourism for the Kumbh, and is now working to scale its efforts for 2025. Chairman and MD, Kunal Lalani, emphasized that their proven track record and the trust of the Kumbh Authority position them as a leader in event advertising.

Cultural and Entertainment Highlights
The Yogi Adityanath government in Uttar Pradesh has planned a series of grand cultural events to make Maha Kumbh 2025 a truly unforgettable experience. These include:

• Performances by Bollywood stars and renowned artists.
• Storytelling sessions inspired by the Ramayana, Mahabharata, and the spiritual essence of the Kumbh.
• Innovative displays blending spirituality, tradition, and entertainment to captivate the audience.

Marketing Blitz at a Glance
This year’s advertising spend surpasses previous records, highlighting the event's importance as a branding powerhouse. FMCG brands, in particular, aim to resonate with the massive footfall, while digital platforms plan to leverage their presence to expand their reach. The pharmaceutical sector also sees an opportunity to connect with health-conscious attendees.

Economic and Religious Significance

The Maha Kumbh’s cultural and religious importance makes it a magnet for millions of devotees from India and abroad. With an expected turnout in crores, the event offers unparalleled visibility for brands. Marketers see this as a golden opportunity to strengthen brand recall while associating with a globally renowned event.

Enhancing Visitor Experience

Crayons Advertising’s strategic focus on improving the visitor journey includes innovative installations and clear signages. These enhancements aim to provide both aesthetic appeal and functional value, ensuring a seamless experience for attendees.

This massive advertising effort at Maha Kumbh is set to redefine how brands engage with audiences during religious and cultural events. With the integration of tradition and technology, the 2025 edition promises to be a memorable spectacle for all stakeholders.

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