Mahindra unveils Electric Origin SUVs XEV 9e and BE 6e at Unlimit India in Chennai

Team FS

    04/Nov/2024

What's Covered in the Article:

  1. Mahindra’s XEV 9e and BE 6e SUVs launch on November 26 at Unlimit India, Chennai.
  2. Built on the INGLO platform, these models highlight sustainable luxury and performance.
  3. INGLO architecture focuses on safety, intelligent design, and multi-sensory driving experiences.

Mahindra & Mahindra Ltd. is set to launch two all-new electric SUVs under its pioneering Electric Origin initiative, the XEV 9e and BE 6e. These models, built on Mahindra’s innovative INGLO architecture, will debut at Unlimit India, an event scheduled for November 26, 2024, in Chennai. These electric SUVs embody Mahindra’s commitment to redefining luxury, performance, and sustainability in the electric vehicle (EV) market.

The INGLO platform is a cutting-edge electric vehicle architecture designed to support a range of advanced features. Developed with an “Indian heart and a global outlook,” INGLO integrates top-tier safety standards, exhilarating performance metrics, and innovative technologies to offer a comprehensive multi-sensory driving experience. This architecture serves as the backbone for Mahindra's new electric fleet, showcasing intelligent design and immersive technology that promises to elevate the standard of EVs on a global scale.

Key Features and Innovations

  1. XEV 9e: Redefining Electric Luxury

    • Positioned as a luxury electric SUV, the XEV 9e combines sophisticated aesthetics with cutting-edge technology. The model integrates premium features designed for an opulent and futuristic driving experience, allowing Mahindra to step into the luxury EV segment with a strong competitive edge.
  2. BE 6e: Athletic and Performance-Focused

    • The BE 6e offers bold, athletic styling paired with dynamic performance capabilities. This model targets enthusiasts who value speed, agility, and a powerful driving experience. Both models are expected to feature an impressive driving range, catering to India’s evolving automotive demands for sustainability without compromising performance.
  3. INGLO Architecture

    • INGLO serves as Mahindra’s core EV platform, supporting various body styles and performance specs. The platform emphasizes intuitive technology through AI-driven interfaces, smart features, and responsive controls designed to enhance user interaction. Additionally, safety is paramount in INGLO, as it integrates advanced driver assistance systems (ADAS), impact-resistant structures, and state-of-the-art airbag systems.

Mahindra’s Focus on Sustainability and Innovation

The Electric Origin SUVs reflect Mahindra’s broader vision for sustainable innovation. INGLO architecture minimizes environmental impact through optimized energy efficiency and eco-friendly materials. This aligns with Mahindra’s ESG (Environmental, Social, and Governance) commitment to reduce its carbon footprint and lead in the sustainable automotive segment. Both models showcase Mahindra's expertise in automotive engineering, signaling the brand’s future direction toward a cleaner, more efficient energy ecosystem.

Launch Event and Global Aspirations

The Unlimit India event in Chennai marks the official introduction of these models. The event is part of Mahindra's strategic branding efforts to position itself as a leader in India’s EV industry and compete globally in the luxury and performance electric vehicle market. The world premiere in Chennai signifies Mahindra’s intent to strengthen its foothold within India and expand its reach internationally.

About Mahindra Group

Founded in 1945, Mahindra Group has grown to become one of India’s most respected multinational companies, employing over 260,000 individuals across more than 100 countries. Known for its leadership in farm equipment, utility vehicles, and IT services, Mahindra is also the world’s largest tractor manufacturer by volume. The group’s interests span a diverse array of sectors, including renewable energy, logistics, and hospitality.

Through its focus on rural prosperity and urban development, Mahindra continues to drive impactful changes that improve lives and communities. The company has consistently maintained a strong focus on ESG principles, committing itself to socially responsible practices that support global sustainability goals.

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