Manoj Ceramics Expands Global Reach with Strategic Partnerships in Africa
Team Finance Saathi
12/May/2025

What's covered under the Article:
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Manoj Ceramics expands its global presence with new strategic partnerships in high-potential African markets.
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Key partnerships in Burundi, Sudan, Senegal, and Angola boost revenue potential and create long-term supply contracts.
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Company’s export-led strategy sets the foundation for sustainable growth in Africa’s rapidly expanding home décor markets.
Manoj Ceramics Limited (MCPL) has been making significant strides in expanding its export market through a series of strategic global partnerships. The company’s export-led growth strategy, coupled with a focus on high-potential African markets, is expected to drive revenue growth and improve margins. This comprehensive approach to international expansion not only targets large-scale projects but also establishes long-term, sustainable partnerships that will solidify the company's position in the global ceramics and tile industry.
Expanding Footprint in Africa
Manoj Ceramics has increased its footprint in the African continent with a clear focus on tapping into emerging markets. Recent appointments of regional business ambassadors in countries like Burundi, Senegal, Sudan, and Angola are key steps in driving the company’s export strategy. These moves are not just about increasing sales, but also about forming long-lasting partnerships that offer significant growth potential in infrastructure and home décor markets.
Burundi Partnership: Exclusive Supply Contracts
In December 2024, Manoj Ceramics secured an exclusive supply contract with the Government of Burundi, marking a major milestone in its global expansion efforts. This partnership is projected to generate US$30.86k in revenue by 2025, with an expected compound annual growth rate (CAGR) of 14.68% until 2029. By tapping into Burundi’s home décor market, Manoj Ceramics is positioned to benefit from sustained, recurring supply opportunities that will contribute to long-term revenue growth.
Sudan and Senegal Market Engagements
Further strengthening its African market presence, Manoj Ceramics has initiated strategic collaborations in both Sudan and Senegal. In Sudan, the company has focused on engaging with local contractors and institutional buyers to provide tailored tile solutions for infrastructure projects. The country’s home décor market is expected to reach $2.32M in 2025, with a 10.47% CAGR, making it an attractive market for expansion. Meanwhile, Senegal’s growing demand for modern interior solutions in residential and commercial developments presents new revenue opportunities for Manoj Ceramics, with market projections of $967.96K in 2025, rising to $1.36M by 2029.
Angola: A Key Strategic Win
Manoj Ceramics has also made significant inroads in Angola, securing a major infrastructure project in the education sector. This project involves the supply of innovative tile formats for institutional use, further expanding the company’s market presence in Angola. The floor covering market in Angola is projected to reach $1.31M in 2025, growing at an 12.63% CAGR until 2029, providing Manoj Ceramics with substantial opportunities to increase its market share in the region.
The Future of Manoj Ceramics in Africa and Beyond
The company's export-driven strategy is not just about expanding its market reach, but about creating strategic partnerships that will contribute to the growth of the ceramics industry in Africa. As the African home décor market is expected to reach $9.92B by 2030, Manoj Ceramics is well-positioned to capitalize on this growing demand, particularly in the residential and institutional sectors.
A Commitment to Long-Term Partnerships and Operational Excellence
In the words of Mr. Dhruv Rakhasiya, Managing Director of Manoj Ceramics, “Our international expansion is rooted in building real, strategic value. We are not just increasing export volumes; we are forging long-term relationships that ensure sustainable growth and efficiency.”
This approach is also reflected in the company’s upcoming display centre in Dubai, which will serve as a key venue for showcasing Manoj Ceramics’ design-first innovations to developers and architects across the Middle East.
Through regional partnerships and a robust export strategy, Manoj Ceramics is positioning itself as a global leader in the ceramics industry, with a future driven by sustainable growth, operational efficiency, and strategic alliances.
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