Marico Limited, one of India’s leading FMCG companies, has stepped into the Cold Pressed Oils segment with its flagship brand Saffola, unveiling a new line of Single Seed and Dual Seed Cold Pressed Oils. This strategic product expansion reflects Saffola’s long-standing focus on promoting heart health and nutrition-first cooking practices in Indian kitchens.

The launch signals Saffola’s entry into the cold pressed oil category, which is experiencing rapid consumer adoption due to its health benefits, natural extraction process, and retention of nutrients and flavour. With dual-seed variants such as Groundnut & Sesame and Groundnut & Safflower, the brand intends to differentiate itself in this space while delivering functional health advantages.

A Strategic Move in an Expanding Market

With the growing demand for cold pressed oils in India, driven by a more health-conscious consumer base, Saffola’s entry feels both timely and strategic. These oils are extracted at low temperatures, allowing them to retain essential fatty acids, natural aroma, and original seed taste, making them a superior choice for everyday cooking.

Ashish Gopal, CEO – India Core Business at Marico Limited, emphasized this during the launch:

“We’re not just entering this segment—we aim to shape it. With Saffola’s strong equity in heart health and understanding of evolving nutritional needs, this new cold pressed oils range offers authenticity, quality, and wellness in one bottle.”

Inside the New Saffola Cold Pressed Oils Range

The product line features two formats—Single Seed and Dual Seed—tailored to suit diverse consumer preferences:

• Dual Seed Cold Pressed Oils:

  • Groundnut & Sesame

  • Groundnut & Safflower
    These blends are designed to balance fatty acids and preserve flavour, offering an enriched oil composition suitable for Indian cooking styles.

• Single Seed Cold Pressed Oils:

  • 100% Groundnut Oil

  • 100% Sesame Oil

  • 100% Mustard Oil
    These variants bring authentic seed taste, natural richness, and are packed with monounsaturated (MUFA) and polyunsaturated fatty acids (PUFA) essential for a heart-healthy diet.

Backed by a Legacy in Heart Health

For over five decades, Saffola has been synonymous with heart health in India. Its oils and products have catered to the nutritional needs of health-conscious consumers, making it one of the most trusted household names.

With this launch, Saffola extends its nutritional promise into a newer format, leveraging its expertise in multi-source edible oils and continuing its mission to make Indian kitchens healthier.

Health and Functional Benefits

The cold pressed technique used in the new range ensures minimal processing and no exposure to high heat, preserving vital nutrients such as:

• Essential Fatty Acids (MUFA & PUFA)

• Natural antioxidants and vitamins

• Authentic taste and aroma of seeds

Such properties make cold pressed oils an excellent choice for those looking to manage cholesterol levels, promote heart wellness, and enjoy the natural flavour of traditional cooking oils.

Convenience and Availability

The Saffola Cold Pressed Oils range is now available across pan-India markets, with an initial launch on quick commerce platforms such as Blinkit and Zepto. This rollout ensures easy doorstep delivery for health-focused consumers.

Pricing starts as follows:

• Mustard Oil (1L): ₹356

• Groundnut Oil (1L): ₹506

• Sesame Oil (1L): ₹719

The price points reflect the premium extraction process and quality ingredients used, targeting urban and semi-urban consumers prioritizing health in their daily cooking habits.

Differentiation in a Crowded Market

While many brands have entered the cold pressed segment, Saffola’s edge lies in its trusted legacy and dual-seed formulation, which is not widely available in the current edible oils market.

With this move, Marico not only caters to current health trends but also creates a niche offering that marries traditional Indian cooking ingredients with modern extraction methods to appeal to both millennials and health-conscious families.

The FMCG Shift Towards Preventive Nutrition

The rise of products like cold pressed oils represents a bigger movement in Indian FMCG—one that focuses on preventive healthcare through everyday nutrition. With diseases linked to poor diets on the rise, food and health are no longer separate concerns.

By enabling access to cleaner, less processed cooking oils, Saffola is helping households bridge the gap between taste and health, further aligning with the Indian government’s emphasis on preventive care through nutrition.

Conclusion

Marico’s foray into the cold pressed oils market through its Saffola brand is more than just a new product launch. It represents a deeper understanding of consumer health aspirations, a commitment to innovation, and a strategy that positions the brand ahead in the health-food curve.

From dual seed innovation to quick commerce availability, Saffola Cold Pressed Oils are set to become a staple for the health-conscious Indian consumer. With the credibility of Saffola behind them, these oils are poised to transform cooking routines and promote a lifestyle centered around heart wellness and smart eating choices.

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