Mukesh Ambani-owned Reliance Consumer Products Limited (RCPL) has taken a significant step in expanding its international presence by launching the Campa Beverages brand in Sri Lanka in partnership with Ceylon Cold Stores, a subsidiary of the John Keells Group. This collaboration is part of RCPL’s long-term strategy to grow its soft drinks portfolio beyond India and strengthen its position in the global beverage market.

The launch in Sri Lanka will see the introduction of Campa Cola, Campa Lemon, and Campa Orange, along with two energy drink variants — Campa NRG Gold Boost and Campa Berry Kik. Priced at Rs. 100 (US$ 1.14) for a 250 ml bottle, these beverages aim to deliver both value and quality, targeting daily refreshment needs for a broad consumer base.

Ceylon Cold Stores will play a pivotal role in the rollout, leveraging its extensive distribution network and operational scale to ensure widespread availability across Sri Lanka. Mr. Ketan Mody, Executive Director of RCPL, highlighted that Campa, with its 50-year heritage as an Indian brand, is being positioned for sustained growth in the region.

Echoing this sentiment, Mr. Daminda Gamlath, President of John Keells Consumer Foods Sector, expressed confidence in establishing Campa as a household name in Sri Lanka by utilising the group’s robust market reach and proven track record in the beverage industry.

This launch follows RCPL’s recent collaboration with former Sri Lankan cricketer Mr. Muttiah Muralitharan to co-create, manufacture, and sell Spinner sports drinks, priced at Rs. 10 (US$ 0.11) for a 250 ml bottle — less than half the cost of competing products like PepsiCo-owned Gatorade and Sting. The affordable pricing strategy is seen as a competitive advantage in capturing a larger share of the market, especially among cost-conscious consumers.

In FY25, RCPL reported revenues of Rs. 11,500 crore (US$ 1.31 billion), with both Campa and Independence brands crossing Rs. 1,000 crore (US$ 114 million) in sales. The company’s reach has grown significantly, with its products now available in over one million retail outlets across India.

The expansion into Sri Lanka represents a milestone in RCPL’s international growth strategy, with beverages identified as a key category for scaling up operations and brand recognition outside India. Sri Lanka’s soft drink market, supported by local manufacturing partnerships and an evolving consumer base, offers an attractive opportunity for brand penetration.

With its heritage positioning, affordable pricing, and a robust distribution alliance with Elephant House Beverages (the brand arm of Ceylon Cold Stores), RCPL aims to build a strong presence in Sri Lanka’s competitive beverage market. The company is expected to adopt targeted marketing strategies, promotional campaigns, and product innovations to meet evolving tastes while maintaining the classic Campa brand identity.

This move is also in line with Reliance’s broader vision of diversifying its FMCG portfolio, boosting exports, and building a globally recognised Indian consumer brand. The combination of Campa’s nostalgic legacy, RCPL’s marketing muscle, and Elephant House’s distribution expertise sets the stage for a successful entry and long-term growth in the Sri Lankan market.

In conclusion, Mukesh Ambani’s Reliance Consumer Products Limited, through its launch of Campa in Sri Lanka, has not only extended its international footprint but also signalled a strong intent to compete in the global beverage industry. With a combination of heritage branding, affordable pricing, and strategic partnerships, the company is poised to carve out a significant share in Sri Lanka’s soft drink and energy drink segments.

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