Indian M&E sector is expected to grow at 10% to US$ 30.2 billion (Rs. 2.5 trillion)

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Navigating India`s Media & Entertainment Revolution: Insights from FICC-EY Report 2024

Team FS

06/Mar/2024

Explore the vibrant landscape of India's Media & Entertainment sector with insights from the FICC-EY Report 2024. Uncover the projected growth, shifting trends, and key challenges shaping the future of this dynamic industry.

Dive into the heart of India's Media & Entertainment (M&E) sector with the FICC-EY Report 2024, offering a roadmap to the industry's trajectory. Despite the hurdles posed by the pandemic, the sector is poised for significant growth, projected to hit US$ 30.8 billion by 2024 and soaring to US$ 37.2 billion by 2026.

While specific segments like television, print, and radio are still on the path to recovery, a pivotal shift looms large as digital media is anticipated to surpass television as the largest segment in 2024.

Delve into the nuances of television's journey, from a 2% decline in 2023 to a projected rebound in 2024, driven by factors like increased smart TV connectivity and evolving subscription models.

Unpack the challenges faced by the TV advertising sector, with a 6.5% decline attributed to shifting spending patterns in gaming and direct-to-consumer brands. Despite this, subscription revenue shows promise, reversing a three-year decline and reflecting the resilience of the industry.

This comprehensive exploration of India's M&E landscape highlights the evolving dominance of digital media and the intricate interplay of factors shaping advertising and subscription revenues.

Whether you're a casual observer or a seasoned industry enthusiast, this report offers invaluable insights into one of India's most dynamic sectors, poised for transformation and growth in the years to come.

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Navigating India`s Media & Entertainment Revolution: Insights from FICC-EY Report 2024

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