Nita Ambani, the Chairperson of JioStar and one of India's most influential cultural advocates, delivered a compelling keynote address at the World Audio Visual Entertainment Summit (WAVES) 2025, held at the Jio World Centre in Mumbai. Her speech, titled “Taking Indian Culture to the World,” was a passionate call to reclaim, reimagine, and project India's rich cultural heritage onto the global stage.

Culture as a Tool for Transformation

In her address, Nita Ambani firmly stated, “Culture is not just a reflection of who we are, it is a powerful tool to shape who we become.” This thought encapsulated the essence of her keynote — that culture should not be passive or nostalgic, but aspirational and transformative, shaping the identity and future of the nation and its global perception.

She urged that India’s storytelling tradition, rooted in its epics, folktales, and mythologies, should not remain confined to textbooks or moral tales, but should instead transcend mediums and markets.

From Amar Chitra Katha to Global Phenomena

Nita Ambani drew a powerful comparison to the global success of the Harry Potter series, suggesting that India’s own literary and mythological legacy, like Amar Chitra Katha, Ramayana, and Mahabharata, has the potential to become blockbuster global phenomena.

“Let our Amar Chitra Kathas be the next Harry Potters. Let our epics — Ramayana and Mahabharata — light up the silver screens of the world.”

This vision of cultural export isn't limited to literature or television but includes cinema, animation, audio-visual experiences, gaming, and immersive digital storytelling. She believes these formats offer new-age platforms to make India’s stories accessible to the global youth.

Spiritual Reality vs. Virtual Reality

Taking a philosophical turn, Ambani highlighted the need to maintain India’s spiritual wisdom amidst the growing technological and digital dominance. She made a thought-provoking reference to “ancient intelligence”, which she contrasted with modern artificial intelligence (AI):

“In a world racing towards artificial intelligence, let us not lose the wisdom of the original AI — ancient intelligence.”

This sentiment echoed her call for balanced progress — where India embraces technological evolution without compromising its spiritual heritage, values, and wisdom traditions.

Balancing Speed with Stillness

Ambani cautioned against the modern obsession with speed, stating that while the world rushes ahead with innovation, we must also preserve the value of stillness, mindfulness, and reflection — qualities deeply embedded in Indian traditions like yoga, meditation, and classical arts.

Her message was not anti-technology, but rather pro-culture, suggesting that spirituality and cultural wisdom must evolve in harmony with virtual realities to ensure holistic development — of both society and the self.

A Call to the Creative Industries

The keynote was also a direct call to India’s entertainment, audio-visual, and tech industries. Ambani challenged creators, producers, and storytellers to take India’s cultural treasures global through:

• Big-budget cinema adaptations

• High-quality animation and gaming

• Interactive experiences in virtual reality

• International collaborations and streaming platforms

She expressed optimism that Indian talent, when empowered with the right resources, vision, and global exposure, could reshape the global narrative landscape.

Significance of WAVES 2025

The WAVES Summit serves as a key platform for thought leaders, artists, and innovators in the audio-visual space. This year’s edition is especially focused on the intersection of culture, technology, and storytelling, making it an ideal venue for such a visionary message.

Nita Ambani’s speech sets a tone of cultural confidence and ambition, urging India not just to consume global culture but to create, lead, and export its own.

India's Cultural Renaissance on the Horizon

India has always been a land of stories — from the Vedas to Vikram-Betaal, from folk songs to freedom movements. Today, Ambani suggests, we are on the brink of a cultural renaissance, where our past meets the future, and tradition powers innovation.

With platforms like OTT, metaverse, and immersive storytelling gaining traction, the next generation of global content can very well be powered by Indian ideas — if the ecosystem supports it.

Conclusion

Nita Ambani’s keynote address at WAVES 2025 was not just a speech — it was a manifesto for cultural resurgence. Her words were a clarion call to India’s creators, educators, producers, and policymakers to believe in the timeless power of Indian culture, to invest in it, and to share it boldly with the world.

From invoking the magic of Amar Chitra Katha to redefining AI as ancient intelligence, Nita Ambani’s vision is one of a globally respected, spiritually rooted, and creatively flourishing India.

If her dream is realized, the world may soon see India not just as a market for content but as its source — an epicenter of timeless stories, moral wisdom, and meaningful entertainment.

The Upcoming IPOs in this week and coming weeks are Srigee DLM, Manoj Jewellers.

The Current active IPO are Wagons Learning, Kenrik Industries, Arunaya Organics.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.

Join our Trading with CA Abhay Telegram Channel for regular Stock Market Trading and Investment Calls by CA Abhay Varn - SEBI Registered Research Analyst.