NODWIN Gaming, a prominent name in the gaming and esports industry, has taken a major step in expanding its footprint with the acquisition of Trinity Gaming. This strategic move adds a new dimension to NODWIN's ecosystem, allowing it to expand its capabilities in content creation, digital marketing, and gaming influencer partnerships. The deal, valued at INR 24 Crores, will see Trinity Gaming become a fully-owned subsidiary of NODWIN Gaming, with its founders continuing to lead the operations going forward.

Strengthening the Gaming Ecosystem

The acquisition of Trinity Gaming, a creator service provider (CSP) for Meta and a YouTube MCN (Multi-channel Network) for gaming in India, represents a major leap for NODWIN Gaming. With over 1,000 gaming creators managed across platforms like YouTube and Facebook, Trinity Gaming has established itself as a cornerstone in India’s gaming influencer ecosystem. The company has partnered with several notable brands, such as Samsung, Realme, iQOO, and Krafton, to empower content creators and amplify brand engagements. By integrating Trinity’s expertise, NODWIN Gaming can expand its offerings and enhance its connections with both creators and brands.

NODWIN Gaming, which already has a stronghold in esports and youth entertainment across regions like South Asia, the Middle East, and Turkey, is now in an even stronger position to offer more comprehensive solutions to its partners. This acquisition allows the company to build on its existing gaming IPs, tournaments, and reality shows, further solidifying its influence in the global gaming landscape.

A Combination of Cash and Stock Swap Deal

As part of the acquisition, NODWIN Gaming will pay a combination of cash consideration and a stock swap for a total consideration of INR 24 Crores. Of this, INR 4.8 Crores will be paid in cash, with the remaining INR 19.2 Crores being settled via the swap of equity shares of NODWIN Gaming. The founders of Trinity Gaming will not only become shareholders of NODWIN but will also continue to lead the business, ensuring a smooth transition and continuity in operations.

Expanding Reach and Synergies

The acquisition is not only about enhancing the portfolio in India but also about extending NODWIN Gaming’s reach into other emerging markets like Africa, Southeast Asia, and Central Asia. Trinity’s business model and expertise in content creation, digital marketing, and community engagement will be leveraged across these regions, thereby opening new avenues for growth and collaboration. Additionally, NODWIN Gaming will merge its Unpaused Talent business with Trinity, further strengthening its position in the influencer and creator space.

Comments from the Founders

In response to the acquisition, Akshat Rathee, the Co-Founder of NODWIN Gaming, expressed his excitement about the strategic partnership. He stated, “Trinity Gaming has been a long-time partner, and we’ve shared a strong relationship with their team over the years. We are thrilled to welcome them into the NODWIN Gaming family. The synergies between our companies will enable us to deliver more holistic solutions to our partners, from content creation to marketing services.”

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Abhishek Aggarwal, Co-Founder of Trinity Gaming, shared his thoughts on the collaboration, saying, “Joining forces with NODWIN Gaming is a pivotal moment for us. The potential for growth in the gaming ecosystem in India is immense, and this acquisition will help accelerate the opportunities available for content creators.”

On similar lines, Shivam Rao, Co-Founder of Trinity Gaming, added, “With NODWIN Gaming’s unparalleled expertise in esports and global reach, we are positioned to offer innovative and compelling solutions for creators and brands alike.”

Future Growth and Vision

Looking ahead, NODWIN Gaming aims to further expand its gaming ecosystem, catering to the needs of the youth demographic while pushing the boundaries of what’s possible in the gaming and esports industry. The acquisition of Trinity Gaming fits perfectly into NODWIN's long-term strategy of becoming the leader in emerging markets and providing a complete suite of services for creators, brands, and gamers.

This acquisition is in line with NODWIN Gaming's continued expansion, which includes recent acquisitions such as Comic Con India, Freaks 4U Gaming (Germany), and Branded (Singapore). By incorporating these assets into its operations, NODWIN aims to create even more diverse offerings for its global audience.

As NODWIN Gaming continues to grow and expand its horizons, it remains focused on developing and monetizing new gaming IPs, creating immersive experiences, and offering holistic youth entertainment. This acquisition marks just the beginning of an exciting new chapter for the company.

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