Bengaluru, September 26, 2024: Ola Electric, India’s largest pure-play EV company, has officially launched its Network Partner Program, a strategic initiative aimed at propelling the EV revolution into tier-2 and tier-3 cities across India, where EV penetration is currently low. With the onboarding of 625 partners, Ola Electric is gearing up to expand this number to 1,000 in time for the upcoming festive season, marking a significant leap in its sales footprint nationwide. Furthermore, the company has set an ambitious target to onboard 10,000 partners by the end of 2025, enhancing both its sales and service network across the country.

The Network Partner Program presents a unique advantage over traditional dealership models, primarily due to its low investment requirements and rapid scalability. Unlike conventional automotive dealerships, which necessitate substantial capital outlay, this program enables partners to join with minimal financial burden, fostering quicker growth and broader reach.

Currently, Ola Electric operates nearly 800 company-owned stores. With the implementation of this program, the total number of sales and service touchpoints is expected to soar to 1,800 before the festive season begins, thereby significantly boosting accessibility to its products.

Speaking about the expansion, Bhavish Aggarwal, Chairman and MD of Ola Electric, stated, “Our D2C model has been exceptionally successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network, requiring limited capital investment from partners while facilitating rapid scaling. The company-owned stores will serve as anchors for our sales and service network, while this initiative will be instrumental in deepening our EV footprint in both urban and rural markets. We are committed to expanding and investing in our front-end network to accelerate EV adoption and #EndICEAge. By the end of next year, we will achieve 10,000 Network Partners across the country.”

Through this initiative, Ola Electric aims to enhance EV adoption while ensuring a seamless sales and after-sales experience for customers nationwide. Additionally, the company plans to utilize this program for the sales and service of its upcoming Roadster portfolio, which will further strengthen EV penetration in the motorcycle segment across India.

Ola Electric boasts an expansive S1 portfolio with six offerings that cater to various customer needs and price points. The premium models, S1 Pro and S1 Air, are priced at ₹1,34,999 and ₹1,07,499, respectively. Meanwhile, mass-market offerings include the S1 X+ at ₹89,999 and the S1 X portfolio with prices ranging from ₹74,999 to ₹101,999.

Recently, the company also unveiled its Roadster motorcycle series, which includes Roadster X (available in 2.5 kWh, 3.5 kWh, and 4.5 kWh), Roadster (with options of 3.5 kWh, 4.5 kWh, and 6 kWh), and Roadster Pro (offering 8 kWh and 16 kWh). These motorcycles are equipped with cutting-edge technology and performance features, with prices starting at INR 74,999, INR 1,04,999, and INR 1,99,999, respectively.

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