Ola Electric Mobility Limited, India’s leading electric vehicle (EV) manufacturer, has achieved a landmark milestone by becoming the first Indian automotive OEM to receive government certification for its in-house developed rare-earth-free ferrite motor. This breakthrough is a significant step in the company’s mission to enhance sustainability, affordability, and performance in the EV segment while reducing dependency on imported rare-earth motors.

Certification and Performance Validation

The ferrite motor was rigorously tested by the Global Automotive Research Centre, Tamil Nadu, in accordance with AIS 041 standards notified by the Ministry of Road Transport, Government of India. These mandatory motor power and performance tests confirmed that the in-house ferrite motor matches the performance of conventional rare-earth permanent magnet motors, specifically in the 7 kW and 11 kW variants.

This ensures that the ferrite motor delivers high efficiency, performance, and durability, all while significantly lowering production costs. By eliminating the reliance on imported rare-earth elements, the company has successfully de-risked its supply chain, providing a more stable and resilient production ecosystem.

Ferrite Motor and Sankalp 2025

Ola Electric first introduced the ferrite motor at its annual Sankalp 2025 event held in August this year. The unveiling highlighted the company’s commitment to innovation and self-reliance, particularly in developing critical EV components domestically. With government certification now obtained, Ola Electric is set to integrate the ferrite motor across its EV product lineup, benefiting millions of Indian consumers with enhanced performance, affordability, and sustainability.

Strategic Importance of the Ferrite Motor

The in-house developed ferrite motor offers several advantages:

• Cost Reduction: By eliminating rare-earth materials, the manufacturing cost of EV motors is significantly reduced.

• Supply Chain Stability: Reduces dependency on imported rare-earth magnets, shielding the company from global supply chain fluctuations.

• Sustainability: Utilizes materials that are more environmentally friendly, contributing to greener EV technology.

• Performance Parity: Maintains the same net power and efficiency as rare-earth permanent magnet motors in 7 kW and 11 kW variants.

This strategic innovation aligns with India’s vision for self-reliance in EV manufacturing and reinforces Ola Electric’s leadership position in the country’s EV ecosystem.

Ola Electric’s Ecosystem and Capabilities

Ola Electric has built a robust vertical integration model, encompassing technology, manufacturing, and critical EV components, including battery cells. Its Ola Future Factory in Tamil Nadu is emerging as India’s largest EV hub, supported by the Bengaluru-based Battery Innovation Centre (BIC), which focuses on advancing cell and battery technology.

The company’s R&D footprint spans India, the UK, and the US, enabling it to develop innovative EV products and core components. Ola Electric maintains a direct-to-customer distribution network with more than 4,000 stores across India, alongside a strong online presence, making it the largest company-owned network of automotive experience centres in the country.

Implications for Indian EV Market

The certification of the ferrite motor sets a new benchmark for domestic EV manufacturing in India. It demonstrates that Indian companies can match global standards in motor technology while reducing costs and improving supply chain resilience. This development is expected to:

• Accelerate the adoption of affordable EVs in India.

• Encourage other domestic manufacturers to innovate in rare-earth-free technologies.

• Strengthen India’s position as a global EV manufacturing hub.

Conclusion

Ola Electric’s achievement in developing and certifying a ferrite motor marks a significant milestone for India’s EV industry. The technology delivers performance on par with conventional motors while reducing costs and supply chain risks, offering a sustainable and affordable alternative for millions of Indian consumers.

With the integration of ferrite motors across its product range, Ola Electric continues to lead the electric mobility revolution in India, aligning with national goals of innovation, sustainability, and self-reliance in critical automotive technologies. This milestone also reinforces the company’s commitment to advanced research, domestic manufacturing, and superior EV solutions, ensuring that India remains at the forefront of the global electric vehicle market.

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