Ola Electric, known as India’s largest pure-play EV company, has announced an exciting initiative to kick off the festive season: the BOSS 72-hour Rush. Running from October 10th to 12th, this campaign offers substantial discounts on the popular S1 scooter portfolio, aiming to make electric mobility more accessible for Indian consumers.

During this limited-time event, customers can purchase the Ola S1 X 2kWh for just ₹49,999, available in limited stock daily. This initiative reflects Ola Electric’s commitment to providing high-quality electric vehicles (EVs) at competitive prices, catering to various customer needs.

Attractive Discounts and Offers

The S1 Pro, Ola's flagship model, will see discounts of up to ₹25,000 alongside a flat ₹5,000 exchange bonus for trade-ins. This makes it easier for customers looking to upgrade to a more advanced EV without breaking the bank.

The total savings under the BOSS 72-hour Rush promotion can amount to ₹30,000 through various offers:

o BOSS Prices: The Ola S1 X 2kWh starts at just ₹49,999.

o BOSS Discounts: Up to ₹25,000 off the entire S1 portfolio, plus an additional flat ₹5,000 exchange bonus on the S1 Pro.

o Additional BOSS Benefits: Customers can also enjoy various perks valued up to ₹25,000, including:

   ▪ A free 8-year/80,000 km battery warranty worth ₹7,000.

   ▪ Financing offers of up to ₹5,000 on select credit card EMIs.

   ▪ A free MoveOS+ upgrade worth ₹6,000.

   ▪ Charging credits valued at up to ₹7,000.

Diverse Portfolio

Ola Electric's S1 portfolio includes six offerings, catering to different range requirements and budgets. The premium models, S1 Pro and S1 Air, are priced at ₹1,34,999 and ₹1,07,499, respectively. For those seeking more affordable options, the mass-market S1 X portfolio includes models with 2 kWh, 3 kWh, and 4 kWh battery variants, priced at ₹74,999, ₹87,999, and ₹101,999.

Service Network Expansion

In addition to the discounts, Ola Electric is actively working to enhance its service offerings. The company recently introduced the #HyperService campaign, intending to double its service network to 1,000 centres by December 2024. Furthermore, Ola Electric aims to grow its network to 10,000 locations by the end of 2025 through the Network Partner Program. This initiative not only focuses on expanding sales and service centers but also involves training 1 lakh third-party mechanics to ensure every mechanic in India is EV-ready.

New Motorcycle Series

Ola Electric also showcased its Roadster motorcycle series at its annual Sankalp event in August 2024. This series includes models like Roadster X and Roadster Pro, boasting innovative technology and performance features. The motorcycles are competitively priced, starting from INR 74,999, and present a significant expansion into the two-wheeler segment for Ola.

With such an aggressive pricing strategy and a focus on expanding customer service, Ola Electric aims to solidify its position in the rapidly growing electric vehicle market in India. This BOSS 72-hour Rush is not just a sale; it's an invitation for consumers to embrace sustainable mobility without compromising on quality or affordability.

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