OYO, the renowned travel tech unicorn, has announced an investment of Rs. 86.69 crore (US$ 10 million) to enhance the digital assets of G6 Hospitality, a United States-based hospitality brand. This investment will focus on upgrading the website and My6 app, ensuring a seamless booking experience and increasing direct customer engagement.

The move comes after OYO’s acquisition of Motel 6 and Studio 6, two popular budget hotel chains in the US, from Blackstone Real Estate for Rs. 4,551 crore (US$ 525 million) in an all-cash deal. This acquisition marked OYO’s major expansion into the US market, strengthening its presence in the region’s budget hospitality segment.

OYO’s Expansion Plan for G6 Hospitality

OYO has ambitious plans for G6 Hospitality, with a goal to add over 150 hotels in 2025, primarily in Texas, California, Georgia, and Arizona. The strategy focuses on leveraging digital growth to boost direct bookings and reduce reliance on third-party platforms like OTAs (Online Travel Agencies).

To achieve this, OYO is set to:

• Grow the Motel 6 website and My6 app with improved digital experiences.
• Increase My6 app installs by four times before the summer season to attract high-intent travelers.
• Use advanced digital targeting and direct partnerships with platforms like Google and Microsoft for enhanced customer reach.

By integrating cutting-edge digital solutions, OYO aims to create a robust online presence for G6 Hospitality and improve customer retention by providing a smooth booking process with fewer intermediaries.

Strengthening Technological Capabilities

As part of its digital transformation strategy, G6 Hospitality has also partnered with HotelKey, a hospitality technology provider, to modernize its technological infrastructure. This partnership will enhance the operational efficiency of G6 Hospitality’s properties across the United States and Canada, ensuring better guest experiences and service delivery.

The investment into digital assets, advanced booking strategies, and technological collaborations positions OYO as a key player in the global budget hospitality market. With its aggressive expansion plans and focus on digital innovation, OYO aims to solidify its US presence and drive sustainable business growth in the coming years.

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