OYO, a leading travel tech unicorn, has revealed its ambitious roadmap for DanCenter, the European holiday home brand it owns. In FY26, DanCenter will add 250 luxury vacation homes across India, strengthening its position in the premium segment of India’s rapidly growing hospitality sector. This move comes after a successful Q1 in which 50 homes were added, with another 200 expected by year-end.

DanCenter’s expansion reflects the growing demand among Indian travellers for curated stays, premium villas, and professionally managed vacation rentals. This is particularly notable in tourist hubs such as Lonavala, Kufri, Idukki, Ramgarh, Mahabalipuram, Jaipur, Bengaluru, and Delhi—all part of DanCenter’s current portfolio. In FY26, the brand will enter new territories like Telangana and the North-East, meeting the surging appetite for luxury yet affordable holiday homes in emerging travel destinations.

Founded in Denmark in 1957, DanCenter became part of OYO Vacation Homes in 2019. Its Indian chapter began in February 2025, with the launch of select properties in Goa. The response was overwhelmingly positive, prompting this full-scale expansion that fits into OYO’s strategy of penetrating India’s premium hospitality space.

Indian travel preferences are evolving. With higher disposable incomes, improved connectivity, and changing lifestyles, vacation homes with hotel-like amenities are becoming the norm. DanCenter addresses this gap with:

• Private villas and apartments

• Customised services

• Digital check-ins

• Curated guest experiences

This aligns well with the travel tech movement in India, where OYO DanCenter expansion, and other travel-tech unicorns, are redefining convenience, comfort, and class in hospitality.

The DanCenter FY26 plan also includes incorporating advanced digital features, such as AI-powered pricing, smart bookings, and 24x7 guest support, making every vacation seamless. OYO’s organised vacation rentals deliver consistency, unlike many fragmented home-stay services that often lack hygiene and professional management.

India’s domestic travel growth is another pillar behind this expansion. Initiatives such as Dekho Apna Desh, coupled with robust road and air infrastructure, are encouraging travel to lesser-known destinations. DanCenter’s presence in Ramgarh, Kufri, and Mahabalipuram, and planned entries into Telangana and North-East India, will cater to this new breed of Indian travellers seeking offbeat yet luxurious experiences.

In terms of strategy, OYO’s DanCenter India launch is a strong signal of confidence in the premium hospitality market. Competing with global giants like Airbnb, SaffronStays, and StayVista, DanCenter’s unique value lies in its European heritage blended with Indian market expertise.

This expansion also underscores OYO’s role in strengthening India's tourism industry, especially by:

• Creating employment in local economies

• Bringing global standards to local vacation homes

• Enhancing India's reputation as a luxury travel destination

From luxury villas in India to curated experiences in emerging markets, DanCenter is poised to become a key driver of change in India's vacation home market. Its 250-home addition in FY26, part of a well-researched expansion strategy, will not only meet consumer demand but also set new benchmarks in India’s travel-tech narrative.

By focusing on comfort, convenience, cleanliness, and customer satisfaction, OYO is taking India’s travel landscape to the next level. DanCenter’s FY26 plan is a clear reflection of that vision—filling the void between budget stays and five-star hotels with smart, stylish, and serene vacation options for the modern Indian traveller.

This announcement marks a pivotal moment in India’s travel and hospitality evolution, with DanCenter poised to lead the charge in curated, tech-enabled, premium holiday living.

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