Pelatro Limited, a global provider of AI-driven customer engagement solutions for the telecom sector, has announced that it has been selected by a leading telecom group in Africa to deliver a set of enhancements to its flagship mViva Campaign Management Solution across multiple countries in the region.
The company has disclosed the development in an exchange filing pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, stating that the contract is valued at approximately ₹3.5 crores and will be executed over the next 6–8 months.

Scope and Significance

The project involves delivering a suite of improvements and feature upgrades to Pelatro’s mViva Campaign Management platform currently deployed in three African markets. The enhancements are aimed at enabling deeper personalization, real-time contextual targeting and improved customer engagement, using Pelatro’s advanced AI/ML and GenAI capabilities.
These upgrades will empower the telecom operator to increase customer retention, boost ARPU (Average Revenue Per User) and reduce churn, in line with its digital customer experience strategy.

Key Details

In a brief statement, the company highlighted that the new engagement reaffirms Pelatro’s strong position as a trusted customer engagement partner for major telecom operators and extends its growing presence across Africa.

About Pelatro

Pelatro is a pure-play customer engagement solution provider for the global telecom industry, offering products and services such as Campaign Management, Loyalty Management, Data Monetization and Unified Communication solutions under its mViva Customer Engagement Hub.
With a strong focus on AI, GenAI and Reinforcement Learning-driven solutions, Pelatro serves telecom operators in Asia, Middle East, Africa and Latin America through its operational hubs in India, Singapore, Russia and Colombia.

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