Prime Focus Group Partners with Maharashtra Government to Build a Global Entertainment Ecosystem in Mumbai

Mumbai, May 2, 2025 – Prime Focus Group, the world’s largest independent integrated media services company, has entered into a Memorandum of Understanding (MOU) with the Government of Maharashtra to create a groundbreaking global entertainment destination in the heart of Mumbai. The project, valued at ₹3,000 crores (approximately $400 million USD), will transform the city into a hub for content creators and entertainment lovers from around the world.

The Vision for Mumbai’s Entertainment Future

The deal signals the beginning of a transformative venture that aims to leverage Mumbai's long legacy as one of the world’s oldest filmmaking hubs. The Prime Focus Group has proposed a new entertainment ecosystem designed to attract international tourism and create a highly advanced, digitally connected content creation environment. This multi-year project will also generate thousands of highly skilled jobs, stimulating both the local economy and the media industry.

Prime Focus Group’s Legacy and Expertise

Prime Focus, which was founded in 1997 by Namit Malhotra, has evolved into a global powerhouse in the media services industry. The company’s subsidiaries include the Academy Award-winning visual effects studio DNEG, the AI technology company BRAHMA, and Prime Focus Studios, a leader in content financing and production. Together, these companies will contribute to developing the world’s most advanced content creation ecosystem, combining cutting-edge technology with creativity.

The new entertainment hub will feature a state-of-the-art infrastructure designed to support high-end content creation, including production studios, soundstages, and post-production facilities. Furthermore, the site will also incorporate a world-class entertainment destination that includes theme parks, experience centers, and lifestyle experiences, such as shopping malls, top-tier hotels, and a variety of dining and leisure options.

A Game-Changer for Maharashtra’s Growth

The Prime Focus Group’s proposed investment marks another significant milestone in Maharashtra’s ambitious plans to foster economic growth through infrastructure development. With projects like the Mumbai-Ahmedabad bullet train and the Vadhvan Port, the state is setting new standards for future-ready infrastructure. This latest project promises to place Mumbai at the forefront of global entertainment, creating a world-class film production and tourism destination.

In an official statement, Devendra Fadnavis, the Chief Minister of Maharashtra, expressed his enthusiasm about the project, saying, “The creation of this entertainment hub is an essential addition to Maharashtra’s infrastructure portfolio, complementing our ongoing initiatives to build a stronger and more sustainable future for the state.”

Unveiling India’s Entertainment Potential

The project will not only enhance Mumbai’s position as the entertainment capital of India but also highlight the country’s skilled workforce and rich cultural heritage to a global audience. Prime Focus founder Namit Malhotra further stated, “This project is about more than just building world-class facilities. It is about creating a place that brings India’s culture, history, and capabilities to the world. The ecosystem will be a beacon for creativity, technology, and entertainment.”

What’s Next for Prime Focus Group

With the Government of Maharashtra’s support, Prime Focus is set to create a destination that showcases India’s filmmaking legacy while paving the way for future technological innovations in the entertainment industry. The project will serve as a global model for what’s possible when technology, creativity, and economic vision work hand in hand to create a sustainable, world-class entertainment experience.

About Prime Focus Group

Prime Focus Group, listed on both the BSE and NSE of India, operates in 24 cities across 4 continents and is recognized as a leader in media services. With over 10,000 professionals working across 7 time zones, the group consistently redefines creativity and technology in the entertainment industry.

Prime Focus is renowned for its Academy Award-winning work in visual effects and animation, its groundbreaking AI-powered technology through BRAHMA, and its industry-leading content financing and production capabilities via Prime Focus Studios.

The company’s vision for the new entertainment ecosystem aligns with India’s broader push to become a global leader in both media and technology. The collaboration with Maharashtra further underscores Prime Focus’s commitment to driving economic growth and establishing Mumbai as an international center of excellence in filmmaking and entertainment.

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