Prospect Consumer Products Limited, formerly known as Prospect Commodities Limited, has taken a major step in transforming the Indian snacking market with the launch of its premium gourmet dry fruits collection, marketed under the DriFrutz brand. This move represents the company’s strategic expansion into the direct-to-consumer retail market, a sector experiencing rapid growth in India.

With this launch, DriFrutz introduces a range of flavored dry fruits and nuts, including popular variants such as Classic Roasted & Salted, Bold Peri Peri, Rich Cheese, and Indulgent Chocolate. These flavors cater to health-conscious consumers seeking nutritious indulgence without compromising on taste. The company has invested heavily in state-of-the-art processing technology and stringent quality control measures to ensure that each product offers a consistent, superior snacking experience.

Mr. Vimal Mishra, the Managing Director of Prospect Consumer Products Limited, expressed excitement about the launch: “Today marks a transformative milestone in our journey as we bridge the gap between premium quality and everyday snacking accessibility. DriFrutz is not just a product launch – it's our response to the evolving preferences of modern consumers who seek nutritious indulgence without compromise."

The company, established in 2022, has quickly become a key player in the cashew kernel processing and export industry. It has earned recognition for delivering premium quality cashew kernels across domestic and international markets. In addition to its core product line, Prospect Consumer Products also offers various byproducts from cashew nuts, including cashew husk, cashew husk pellets, and cashew shell. The company’s sourcing strategy involves procuring the finest raw cashew nuts from trusted suppliers in Africa, South Asia, and India, ensuring a steady supply of quality ingredients.

The DriFrutz launch comes at a time when consumer preferences are shifting towards healthier and more mindful snacking options. Research indicates a growing demand for snacks that offer both health benefits and exceptional taste. With its carefully curated product line, DriFrutz aims to meet this demand, positioning the brand as a leader in the premium snacking category.

Prospect Consumer Products is also committed to sustainability and continuous innovation, with plans to expand its market presence while maintaining the high standards that have defined its products. The initial positive response from market testing and partnerships with leading retail chains reflects the potential success of this new line of products.

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