On May 2, 2025, PVR INOX Limited, India’s leading cinema exhibition company, announced the launch of its first Director’s Cut in Noida, located at the DLF Mall of India. This new venture marks the debut of the luxury cinema experience in Noida and is part of PVR INOX’s Luxury Collection. The opening of this Director’s Cut facility further solidifies the company’s leadership in the premium cinema segment, offering an unparalleled movie-watching experience with state-of-the-art technology and exceptional hospitality.

The Director’s Cut at DLF Mall of India features five exclusive auditoriums, each offering a unique cinematic experience. The theatres are equipped with cutting-edge technology, including 4K laser projection, 7.1 Dolby surround sound, and next-gen 3D capabilities. The luxury experience is enhanced by plush leather recliners, offering unmatched comfort for moviegoers. The venue is designed to cater to a discerning audience with its meticulously crafted spaces, including 'The Grove', 'The Venetian', 'The Theatre', 'The Library', and 'The Gallery', each offering a distinct atmosphere, ranging from intimate settings to grand designs.

Additionally, the launch introduces Harkness Hugo-SR screens, specially designed for laser projection. These pioneering 2D and 3D screens provide superior contrast, speckle reduction, and enhanced visual clarity, offering a vivid and immersive viewing experience. PVR INOX is now the first national multiplex chain to introduce Hugo Screens, marking a significant milestone in its commitment to delivering cutting-edge cinematic technology.

Mr. Ajay Bijli, Chairman and Managing Director of PVR INOX, emphasized that the launch of the Director’s Cut at DLF Mall of India reflects the company’s continuous efforts to redefine luxury cinema in India. He stated, “Director’s Cut is not just a cinema; it is a fusion of high-end hospitality, advanced technology, and immersive storytelling.” With this launch, PVR INOX aims to offer moviegoers a premium experience combining world-class entertainment and luxurious settings.

The luxury venue also introduces a refined culinary experience, curated by MasterChefs Mayank and Saito, featuring a gourmet menu that blends localized flavors with international recipes. Moviegoers can indulge in artisanal popcorn, gourmet sushi, handcrafted gelatos, and signature beverages in an elegant lounge area. This personalized experience is supported by concierge service, ensuring guests enjoy the ultimate in both comfort and luxury.

Mr. Sanjeev Kumar Bijli, Joint Managing Director of PVR INOX, also highlighted Noida’s importance as a growing hub for premium entertainment. He expressed pride in bringing the Director’s Cut to the city, noting that it marks Noida as the fifth city in India to host this exclusive format. The venue is not only about luxurious seating but is a complete reimagining of the cinema experience, combining superior service, gourmet offerings, and cutting-edge entertainment to set a new benchmark in luxury cinema.

The collaboration between PVR INOX and DLF is a significant step forward in offering world-class cinema experiences in premium spaces. As Noida continues to develop into a thriving lifestyle hub, the launch of the Director’s Cut at DLF Mall of India aligns with the evolving demands for luxury entertainment in the region.

PVR INOX now operates a total of 1,743 screens across 352 properties in 111 cities in India and Sri Lanka, continuing to lead the industry in experiential cinema. The new Director’s Cut launch in Noida adds to PVR INOX’s growing footprint in Northern India, where it now operates 473 screens across 99 properties.

In conclusion, the Director’s Cut at DLF Mall of India is set to be a destination for those seeking an elevated movie-watching experience, blending luxury, comfort, and cutting-edge technology to redefine the cinema experience for audiences in Noida and beyond.

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