Ravelcare Ltd., a digital-first beauty and personal care (BPC) brand, has announced ambitious expansion plans that reinforce its position as a rising player in India’s fast-growing D2C beauty landscape. Incorporated in November 2018, the company has steadily evolved from a niche online personal care provider to an increasingly recognized, customer-centric brand with international reach. The announcement of its proposed integrated manufacturing facility in Mauje-Peth, Amravati, Maharashtra, marks a pivotal milestone in its journey, signaling its entry into large-scale production, research, and global distribution.

Over the years, Ravelcare has built its reputation around personalisation, digital innovation, and consumer-driven product development, factors that have become core differentiators in the modern beauty market. With a portfolio spanning haircare, skincare, bodycare, and scalp care, the company targets community-specific and individual-specific beauty concerns, leveraging real-time digital assessments and data-based diagnostics to recommend customised solutions. As the brand expands geographically and operationally, its emphasis on quality control, accessibility, and scientific formulation appears to be stronger than ever.

A Digital-First Brand Scaling Domestic and International Operations

From its early days, Ravelcare adopted a digital-first distribution model, a strategy that enabled it to circumvent traditional retail complexities and directly engage with consumers. Its primary sales channels include its official website and leading online marketplaces such as Amazon, Flipkart, Myntra, and quick-commerce platform Blinkit. This multipronged digital strategy allowed Ravelcare to reach younger, tech-savvy customers while ensuring seamless product discovery, consultation, purchasing, and delivery.

In FY 2024–25, the company took bold strides into the international market, expanding its operations across the UAE, Australia, Canada, Germany, the USA, and Saudi Arabia. These expansions reflect both the rising global popularity of Indian D2C brands and the increasing demand for personalised, ingredient-focused, science-backed beauty solutions worldwide. With its global ambition clearly taking shape, Ravelcare is now structuring its supply chain and manufacturing capabilities to support scalable international distribution.

A Major Manufacturing Expansion Marks a Turning Point

One of the most significant developments in Ravelcare’s growth story is its plan to build a state-of-the-art integrated manufacturing facility in Mauje-Peth, Amravati, Maharashtra. The proposed facility will have an installed capacity of 1,050 TPA (tonnes per annum) and aims to bring multiple operational functions—R&D, formulation development, manufacturing, packaging, warehousing, and distribution—under one roof.

This move signals a strategic shift from dependency on third-party manufacturers to a vertically integrated model that enhances quality control, improves production efficiency, and reduces turnaround times. The integration of a dedicated research and development division within the facility highlights the company’s long-term focus on innovation and formulation science.

By centralizing production and logistics within Maharashtra, a state with robust infrastructure and accessibility to key domestic routes, Ravelcare aims to strengthen its domestic supply chain while also creating a scalable platform for global exports.

Product Portfolio Rooted in Science, Personalisation, and Consumer Needs

Ravelcare’s current product range focuses on four major BPC segments:

1. Haircare

The company’s haircare products—shampoos, conditioners, hair masks, oils, and styling products—are designed to tackle specific concerns such as hair fall, frizz, dryness, dandruff, chemical damage, and loss of hair strength. Many of these are developed using digital evaluations that assess hair type, environmental exposure, and scalp condition. Haircare remains one of Ravelcare’s strongest performing categories as customers increasingly seek specialised solutions over general-purpose products.

2. Skincare

Skincare remains a highly competitive category in India’s D2C market, and Ravelcare’s presence here includes cleansers, moisturisers, serums, sunscreens, and treatment-targeted formulations for concerns like acne, pigmentation, dryness, and sensitivity. Through digital skin assessments, Ravelcare provides customised skincare routines tailored to each individual’s skin profile. The brand’s focus on science-backed actives and dermatologically aligned formulations has helped build trust among young consumers.

3. Bodycare

Ravelcare’s bodycare line includes body washes and lotions formulated to repair and strengthen the skin barrier, hydrate dry skin, and maintain overall skin health. In a market where consumers increasingly look for gentle, sulfate-free, and paraben-free body products, the brand’s offerings are positioned to appeal to modern shoppers prioritizing skin health.

4. Scalp Care

This is one of the niche yet rapidly expanding segments within the BPC industry. Ravelcare offers targeted scalp treatments such as anti-dandruff tonics, hair growth serums, and hair fall control ampoules. These products address issues like flaking, dryness, buildup, and weakened hair follicles. By focusing on scalp health as the root of hair health, Ravelcare strengthens its position as a science-forward brand.

Operational Strengths Backed by Distributed Logistics

To ensure a fast and reliable supply chain, Ravelcare manages its logistics and warehousing operations across central Indian states. This distributed warehousing model allows the company to achieve reduced delivery times, better inventory management, and consistent availability across multiple regions. Consumers increasingly expect faster deliveries, especially with the rise of quick commerce platforms—an expectation Ravelcare appears well-positioned to meet.

As of June 30, 2025, the company employs 25 professionals across its departments, reflecting a lean yet strategically structured team focused on growth, innovation, and cross-functional efficiency.

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