October 2024 proved to be a landmark month for Maruti Suzuki India Limited (MSIL) and Royal Enfield, as both companies set new records in sales performance, showcasing resilience and growth in the competitive Indian automotive market.

Maruti Suzuki Sales Performance

Maruti Suzuki achieved its highest-ever monthly sales in October 2024, with an impressive total of 206,434 units sold. This remarkable figure highlights the brand's dominant position in the Indian automotive sector. The breakdown of sales reveals a strong performance across various segments:

• Domestic Sales: Total domestic sales reached 163,130 units, which includes 10,136 units sold to other Original Equipment Manufacturers (OEMs). This demonstrates the company's robust distribution network and strong demand among consumers.

• Exports: Maruti Suzuki also made headlines with its highest monthly export volume, totaling 33,168 units. This growth in exports signifies the brand's increasing global footprint and competitiveness in international markets.

• Sales Breakdown:

  • Mini & Compact Segment: The company's Mini and Compact segment continued to thrive with 76,635 units sold, catering to a large base of Indian customers looking for economical and practical vehicle options.
  • Mid-Size Segment (Ciaz): The mid-size segment saw 659 units sold, reflecting a steady interest in this category.
  • Utility Vehicles: Utility vehicles, including popular models like the Brezza and Grand Vitara, accounted for 70,644 units of the sales. The increasing preference for SUVs among Indian consumers is evident in these numbers.
  • Vans (Eeco): The Eeco van also maintained its popularity, contributing 11,653 units to the overall sales figures.

• Total Domestic Passenger Vehicle Sales: Altogether, total domestic passenger vehicle sales reached 159,591 units, complemented by light commercial vehicle sales from the Super Carry, which contributed 3,539 units.

• Year-to-Date Performance: Analyzing the performance for the fiscal year to date, Maruti Suzuki recorded total sales of 1,269,852 units for April-October FY 2024-25, marking a slight increase from 1,249,302 units in FY 2023-24. This consistent growth highlights the brand's resilience in a fluctuating market.

Royal Enfield Sales Performance

In a remarkable achievement, Royal Enfield recorded a historic sales performance in October 2024 with 110,574 motorcycles sold, marking a significant 31% year-over-year growth. This is a pivotal moment for the brand as it surpasses the 100,000 monthly sales milestone for the first time.

• Domestic Sales: Royal Enfield's domestic sales reached 101,886 units, reflecting a 26% increase compared to the same month last year. This growth showcases the brand's strong appeal among Indian motorcyclists and its commitment to quality and performance.

• Exports: The company also saw exports total 8,688 units, achieving an impressive 150% growth over the previous year. This expansion into international markets is a testament to Royal Enfield's reputation and the rising global demand for its motorcycles.

Brand and Business Highlights

Royal Enfield has not only excelled in sales but has also made strategic moves to enhance its market presence:

• Expansion into Bangladesh: In October, Royal Enfield launched a manufacturing and assembly unit in Bangladesh in collaboration with IFAD Motors. This move focuses on popular models such as the Hunter 350, Meteor 350, Classic 350, and Bullet 350. The expansion is aimed at tapping into the growing motorcycle market in Bangladesh and enhancing local assembly capabilities.

• Launch of Bear 650: The introduction of the Bear 650, a purpose-driven scrambler designed for off-road and rugged terrain, further diversifies Royal Enfield’s offerings and caters to adventure enthusiasts.

• Limited Edition 1:3 Scale Models: Royal Enfield has reintroduced its handcrafted 1:3 scale models of the Classic motorcycle in a flash sale, targeting collectors and motorcycle enthusiasts. This unique initiative reflects the brand's commitment to heritage and craftsmanship.

Conclusion

Both Maruti Suzuki and Royal Enfield have set impressive benchmarks in the automotive industry with their record-breaking sales figures for October 2024. Maruti Suzuki's robust domestic performance and record exports underscore its leadership in the market, while Royal Enfield's growth trajectory and strategic expansions indicate a bright future for the brand. As both companies continue to innovate and adapt to changing consumer preferences, their performances will be closely watched by industry stakeholders and investors alike.

In conclusion, October 2024 stands as a testament to the strength and resilience of the Indian automotive sector, with Maruti Suzuki and Royal Enfield leading the charge in terms of sales and market expansion.