Route Mobile in Focus after signing strategic partnership with Microsoft and Proximus Group

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Route Mobile share price jumps 12% after partnership with Microsoft and Proximus group

CA Abhay Varn

27/Jun/2024

Route Mobile in Focus after signing strategic partnership with Microsoft and Proximus Group

Route Mobile share jumps 12% after partnership with Microsoft and Proximus for digital communication and cloud

Collaboration on CPaaS and Digital Identity: Microsoft and Proximus will enhance communication platform services and digital identity solutions, driving innovation and security.

Cloud Transformation with Azure: Proximus will migrate key platforms to Azure cloud services, leveraging AI technologies for improved customer service and operations.

Enhanced Go-to-Market Strategy: Microsoft will support Proximus in optimizing its reseller role, boosting its market presence and offering innovative cloud solutions.

On June 27, 2024, Microsoft and Proximus Group formally signed a groundbreaking 5-year strategic partnership aimed at leveraging their combined strengths to push the boundaries of technological innovation. This alliance is set to accelerate the digital transformation of businesses and residential customers across Belgium and internationally, enhancing communication services, cloud capabilities, and AI-driven solutions.

Key Areas of Focus:

1. Communication Platform as a Service (CPaaS) and Digital Identity (DI) Collaboration: The partnership focuses on advancing CPaaS and digital identity solutions to facilitate seamless customer engagement across multiple channels. Proximus Group, with its affiliates BICS, Telesign, and Route Mobile, brings extensive expertise in these areas. By integrating these capabilities with Microsoft's leading technologies, the collaboration aims to create more secure and innovative communication platforms.

CPaaS Innovation: The partnership will enhance communication platforms, making customer interactions smoother and more efficient. This includes improving SMS, voice, and messaging services across global networks.
Digital Identity Solutions: With a focus on security, the collaboration will drive the development of robust digital identity solutions to protect users and businesses from fraud and unauthorized access.

2. Cloud Transformation with Microsoft Azure: Proximus will undergo a significant cloud transformation by migrating its key platforms to Microsoft's Azure cloud services. This move is expected to deliver enhanced scalability, quicker time-to-market for new services, and improved security measures. The integration of generative AI technologies will revolutionize customer service and operational processes, providing a cutting-edge development environment for Proximus engineers to innovate.

Scalability and Efficiency: Migrating to Azure will allow Proximus to scale its services efficiently, ensuring that it can meet the growing demands of its customers.
AI Integration: The partnership will accelerate the deployment of AI technologies, enhancing the capabilities of Proximus' customer service and operational processes. This includes utilizing AI for predictive maintenance, customer support automation, and personalized customer experiences.

3. Enhanced Go-to-Market Strategy: Microsoft will collaborate closely with Proximus to optimize its go-to-market strategy, reinforcing Proximus' position as a leading Microsoft reseller in Belgium. This will enable Proximus to offer a wider range of Microsoft products and services, benefiting its customers who already use Microsoft technologies.

Optimized Reseller Role: The partnership will empower Proximus to enhance its reseller role, ensuring that it can provide customers with the latest Microsoft solutions.
Sovereign Cloud Solutions: Microsoft and Proximus are working together to develop innovative sovereign cloud solutions, catering to the specific needs of their customers while ensuring compliance with local regulations.

Shared Vision and Commitment: Both Microsoft and Proximus are dedicated to driving technological advancements and delivering unparalleled value to their customers. Marijke Schroos, General Manager of Microsoft Belux, emphasized the shared vision of leveraging cloud applications and AI innovations to benefit partners, customers, and society as a whole. Guillaume Boutin, CEO of Proximus, expressed enthusiasm about the partnership, highlighting its potential to redefine customer experiences and drive the company's international expansion strategy.

In conclusion, the strategic partnership between Microsoft and Proximus marks a significant step forward in the realms of AI, cloud computing, and communication services. By combining their expertise and resources, the two companies are poised to lead the way in technological innovation, offering cutting-edge solutions to businesses and consumers in Belgium and beyond. This collaboration not only strengthens their market positions but also sets the stage for future advancements that will shape the digital landscape for years to come.

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Route Mobile share price jumps 12% after partnership with Microsoft and Proximus group

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