The Securities and Exchange Board of India (SEBI) has initiated a comprehensive nationwide survey to understand investor behavior, address challenges in market participation, and enhance financial literacy. This major initiative, announced by SEBI Whole-time Member Ananth Narayan on March 21, involves collaboration with leading market infrastructure institutions to ensure a thorough analysis of investor trends and obstacles.

SEBI's Key Objectives for the Survey

SEBI aims to identify factors that could increase the current investor base of 13 crore. The survey will focus on crucial questions like:

• What prevents more individuals from entering the market?

• Is the issue due to lack of awareness, accessibility, or fear of investment risks?

• How well do existing investors understand key financial concepts such as risk, volatility, and asset allocation?

Addressing Investor Awareness and Risk Education

The survey findings, expected to be available by July 2025, will shape SEBI’s investor outreach program, ensuring that financial education efforts are more targeted and effective.

According to Ananth Narayan, the SEBI Chairperson has endorsed this initiative, reinforcing the commitment to tailored investor education programs. SEBI plans to:

• Disseminate insights from the survey to create a more informed investor community.

• Develop risk-awareness campaigns to help investors make safer and smarter investment decisions.

• Strengthen regulations against fraudulent market practices.

SEBI’s Crackdown on Misleading Investment Content

To combat misinformation, SEBI has worked with social media platforms to take down over 70,000 misleading handles since October 2024. SEBI advises investors to verify registered entities using the UPI pay-right handle, ensuring payments are made only to SEBI-registered entities. This initiative aims to create a gated safe investment space, reducing fraudulent activities in the financial market.

The Road Ahead: SEBI’s Proactive Approach

The nationwide investor survey is a proactive step towards enhancing financial inclusion and literacy. With increasing participation, SEBI envisions a market where investors are better informed, more confident, and protected from financial fraud.

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