Simca Advertising Limited, an out-of-home (OOH) advertising company, launched its IPO to raise approximately ₹58.04 crore through a completely fresh issue of shares.

The IPO has attracted attention because of the company’s presence in India’s growing:

• Outdoor advertising sector
• Digital advertising ecosystem
• Urban media marketing industry

The shares are proposed to be listed on the NSE SME platform.

IPO Structure And Issue Details

The IPO is structured as a Book Built Issue consisting entirely of:

• Fresh Issue: 0.32 crore shares aggregating to ₹58.04 crore

There is no offer for sale component in the issue.

The company plans to utilize the proceeds for business expansion and operational growth.

Important IPO Dates

IPO Timeline

• IPO Opening Date: May 08, 2026
• IPO Closing Date: May 12, 2026
• Allotment Date: Expected on May 13, 2026
• Tentative Listing Date: May 15, 2026

The shares are proposed to list on the NSE SME exchange.

IPO Price Band

The company fixed the IPO price band at:

• ₹174 to ₹183 per equity share

At the upper price band of ₹183 per share, the estimated market capitalization of the company stands at approximately:

• ₹219.08 crore

Lot Size And Investment Requirement

The IPO lot size was fixed at:

• 600 shares per lot

Retail Investor Requirement

Retail investors are required to apply for:

• Minimum 2 lots
• Total shares: 1,200
• Minimum investment: ₹2,19,600

HNI Requirement

High-Net-Worth Individuals (HNIs) must apply for:

• Minimum 3 lots
• Total shares: 1,800
• Minimum investment: ₹3,29,400

The investment requirement is in line with typical SME IPO structures.

About Simca Advertising Limited

Simca Advertising Limited operates in the Out-of-Home (OOH) advertising industry and provides outdoor media advertising solutions across Mumbai and nearby regions.

The company helps brands execute advertising campaigns across high-traffic urban locations.

Its services are used by businesses for:

• Product promotions
• Brand awareness campaigns
• Customer engagement
• Marketing visibility

Key Services Offered By The Company

The company provides multiple advertising and branding solutions including:

• Billboard advertising
• Transit media advertising
• Digital Out-of-Home (DOOH) advertising
• Event branding
• Media buying
• Campaign management services

These solutions target businesses looking to strengthen public visibility in urban markets.

Revenue Model Of The Company

The company earns revenue through:

• Outdoor media advertising contracts
• Campaign management services
• Digital advertising solutions
• Transit media projects
• Event branding assignments

Its business depends significantly on advertising demand from brands and businesses.

Growing Out-Of-Home Advertising Industry

India’s OOH advertising industry has witnessed significant growth due to:

• Urbanization
• Increasing consumer traffic
• Rising brand competition
• Digital advertising integration

Outdoor advertising remains an important marketing tool for businesses seeking mass visibility.

Billboard Advertising Remains Important

Billboard advertising continues to play a major role in urban brand campaigns.

Companies use billboards for:

• Product launches
• Public awareness campaigns
• Election promotions
• Corporate branding

High-traffic roads and urban centers remain premium advertising locations.

Rise Of Digital Out-Of-Home (DOOH) Advertising

The DOOH advertising segment is expanding rapidly with the adoption of digital display technologies.

DOOH advertising allows brands to:

• Display dynamic advertisements
• Run time-based campaigns
• Deliver visually engaging content
• Improve audience targeting

Digital screens are increasingly being used in malls, airports, roadsides, and commercial spaces.

Transit Media Advertising

Transit advertising is another major segment of the company’s business.

Transit media includes advertisements placed on:

• Buses
• Metro systems
• Railway stations
• Commercial vehicles

Transit advertising helps brands reach large commuter audiences daily.

Event Branding Opportunities

The company also offers event branding services.

Businesses use event branding for:

• Product launches
• Exhibitions
• Corporate events
• Promotional campaigns

Event-based marketing remains a significant advertising channel for consumer-focused brands.

Urban Advertising Demand Increasing

Advertising demand in urban areas has increased due to:

• Expanding retail markets
• Rising competition among brands
• Infrastructure development
• Consumer-driven marketing strategies

Businesses increasingly focus on visibility across metropolitan locations.

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