The Swadeshi Jagaran Manch (SJM), a prominent organisation inspired by the Rashtriya Swayamsevak Sangh (RSS), has unveiled a new nationwide campaign named ‘Swadeshi, Suraksha, Swavlamban’ aimed at linking self-reliance (Swavlamban) with national security (Suraksha). This initiative follows the insights gained from Operation Sindoor, which underscored the urgent need for India to become truly self-reliant and reduce dependence on foreign countries, especially those with adversarial relations.

Prime Minister Narendra Modi’s call for ‘Swadeshi’ forms the ideological backbone of this campaign. Speaking in Gandhinagar, Gujarat, PM Modi emphasized encouraging local traders to avoid selling foreign goods, regardless of profits. He highlighted the unfortunate reality of essential and cultural products like Ganesh idols being imported, underscoring the need for a ‘Made in India’ revolution to replace imported products.

One of the most significant challenges faced by the campaign is the disguised sale of foreign goods, particularly Chinese products. Many foreign goods are deceptively sold with ‘Made in India’ labels or through e-commerce channels that violate the rules of origin, blurring the line for consumers who wish to buy local.

To tackle this, the SJM, together with the Akhil Bharatiya Grahak Panchayat (ABGP) and a civil society group named India Positive Citizen, has proposed the innovative concept of ‘One Nation, One Symbol’. This concept calls for a common, easily recognizable symbol to indicate genuine ‘Made in India’ products. Such a symbol would help millions of Indian consumers, including those who may not read English or other languages, make informed purchases that support the domestic economy.

According to Savitha Rao, founder of India Positive Citizen, a simple, uniform symbol for ‘Made in India’ will empower everyday citizens to participate actively in nation-building by choosing local products. This daily economic choice could be a powerful tool against foreign imports and boost the growth of Indian MSMEs.

The initiative is designed to be citizen-centric and does not initially require government mandates or capital investment. Awareness campaigns can motivate consumers to prefer goods carrying this symbol, which will pressure retailers and brands to stock more local products. This shift, driven by consumer preference, will address supply chain concerns often cited as obstacles to self-reliance.

The ABGP’s appeal to the government stresses that implementing the ‘One Nation, One Symbol’ scheme will bring transparency, uniformity, and a patriotic mindset among consumers. It will also strengthen ongoing campaigns such as ‘Vocal for Local’, facilitating India’s economic growth and reducing import dependence.

With such efforts, India can accelerate its journey from being the fourth-largest economy to becoming the third-largest economy in the world, by promoting domestic production, increasing employment across skill levels, and empowering MSMEs.

This Swadeshi, Suraksha, Swavlamban campaign stands as a critical step toward a stronger, more resilient Indian economy, tying together economic independence with national security priorities in an increasingly complex global environment.

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