Tata Elxsi, a global design and technology leader, has announced a strategic collaboration with Qualcomm Technologies, Inc. to accelerate the development of Software-Defined Vehicles (SDVs). The initiative leverages Qualcomm’s Snapdragon Digital Chassis™ platforms to create cloud-native virtual environments that enhance automotive software development and testing processes.

This collaboration was revealed at the Consumer Electronics Show (CES) 2025, where Tata Elxsi showcased a live demonstration of its AVENIR™ SDV suite integrated with Snapdragon Ride™ Flex SoC.

Collaboration Highlights

1. Objective:
   Tata Elxsi and Qualcomm aim to redefine automotive R&D processes by developing virtual electronic control unit (ECU) platforms. These platforms will enable automakers and Tier-1 suppliers to develop, test, and validate software in a cloud-native environment, minimizing dependency on physical hardware.

2. Technology:

   • Integration of Tata Elxsi's AVENIR SDV suite with Snapdragon Ride Flex SoC.
   • Support for mixed-critical workloads, including infotainment and advanced driver assistance systems (ADAS).
   • Use of Snapdragon virtual system-on-chips (VSoCs) to accelerate software lifecycle management.

3. Key Benefits:

   • Faster time-to-market: Cloud-native solutions reduce reliance on hardware, streamlining development cycles.
   • Enhanced innovation: Advanced capabilities for continuous updates and feature rollouts during vehicle lifecycles.
   • Cost efficiency: Early access to high-performance hardware environments in the cloud minimizes resource expenditure.

Demonstration at CES 2025

At CES 2025, Tata Elxsi provided an in-depth look at real-world applications of its SDV solutions. The live demo highlighted:

• Integration of mixed-critical workloads for infotainment and ADAS.
• Cloud-based validation techniques, showcasing flexibility and scalability for developers.

Statements from Leadership

• Shaju S., Vice President & Head of Transportation Business Unit, Tata Elxsi:
  “Our collaboration with Qualcomm Technologies underscores Tata Elxsi’s commitment to driving innovation in SDV and cloud-native automotive software. This partnership offers OEMs a compelling path to future-ready mobility solutions.”

• Laxmi Rayapudi, VP of Automotive Software Product Management, Qualcomm Technologies, Inc.:
  “Tata Elxsi’s demonstration of Snapdragon virtual SoCs for early development provides cost-effective solutions and reduces time-to-market, enabling continuous updates and a rich consumer experience.”

Strategic Importance

This partnership represents a major milestone for both Tata Elxsi and Qualcomm in shaping the future of mobility. By combining Tata Elxsi’s expertise in SDV technologies with Qualcomm’s cutting-edge platforms, the collaboration is poised to:

• Transform R&D processes in the automotive sector.
• Facilitate the development of next-generation passenger, commercial, and off-highway vehicles.
• Strengthen Tata Elxsi’s leadership position in connected, autonomous, and electric vehicle technologies.

About Tata Elxsi

Founded in 1989, Tata Elxsi is a global leader in design and technology services, catering to industries such as Automotive, Media, Healthcare, and Transportation. With expertise in Autonomous, Electric, and Connected vehicle technologies, Tata Elxsi partners with leading OEMs to deliver innovative solutions for the future of mobility.

Conclusion

The collaboration between Tata Elxsi and Qualcomm is set to redefine the landscape of automotive software development. By leveraging cloud-native technologies and cutting-edge platforms, this partnership promises to accelerate innovation and deliver smarter, safer, and more efficient mobility solutions to the global market.

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