Tata Elxsi, a global leader in design and technology services, has achieved a remarkable feat by winning the prestigious iF Design Award 2025 for two of its standout innovations: VelocityOne™ Race and GameSense. These accolades not only highlight Tata Elxsi's technical expertise but also underscore its leadership in delivering cutting-edge user experience (UX) and AR/VR solutions in the gaming and sports technology sectors.

What Is the iF Design Award?

The iF Design Award, now in its 72nd year, is one of the most renowned global accolades for design excellence. It is recognized for setting the benchmark for innovative design across industries. The 2025 edition attracted over 11,000 entries from 72 countries, evaluated by a global panel of 131 independent experts. The awards are based on rigorous criteria, including Idea, Form, Function, Differentiation, and Sustainability, all of which Tata Elxsi excelled in with its winning projects.

VelocityOne™ Race: Revolutionizing Gaming Hardware

VelocityOne™ Race is a high-performance racing simulation system developed for Turtle Beach Corporation, a leading American manufacturer of gaming accessories. The product was recognized in the Product – Gaming Hardware/VR/AR category. It is designed to offer a hyper-realistic sim racing experience, blending cutting-edge technology with human-centered design for ultimate immersion. Tata Elxsi was responsible for leading the industrial design, user interface (UI) development, and engineering integration of the system. This included the creation of the Race Management Display (RMD) and the VelocityOne Tuner app, which provide enhanced real-time telemetry access and gameplay customization for users.

The product's design focuses on realism and performance, essential features for any sim racer. Daniel Nuth, Director of Product Management at Turtle Beach Corporation, emphasized that this win celebrated the power of collaboration and the purposeful design that went into creating a product that pushes the boundaries of realism in sim racing.

GameSense: Redefining Fan Engagement in Sports

Tata Elxsi was also honored for its excellence in user experience (UX) design with GameSense, a unified digital sports companion platform. GameSense is a transformative platform aimed at improving fan engagement across sports entertainment. This platform leverages AI-powered content discovery, Octalysis-based gamification, and community-driven features to enhance the experience for sports fans worldwide.

The platform includes features like FantasyPlay, WinPredict, FanZone Shop, and FanConnect, all designed to increase fan participation and interaction with sports content. By blending cutting-edge technology with user-centric design, GameSense is transforming how sports fans engage with their favorite teams, leagues, and broadcasts.

Tata Elxsi’s expertise in delivering seamless UX for GameSense caters specifically to broadcasters, operators, and content creators, providing them with a customized solution to meet the demands of fan engagement, monetization, and experience personalization. This win further demonstrates Tata Elxsi's commitment to innovation in the digital sports and entertainment industry.

A Proud Moment for Tata Elxsi

Aditya Chikodi, Vice President & Business Unit Head of Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, expressed immense pride in the company’s success, noting that the iF Design Award 2025 was a testament to Tata Elxsi’s commitment to customer success. He credited the win to Tata Elxsi's collaboration with Turtle Beach Corporation and other key stakeholders in the entertainment and sports sector. This recognition underscores Tata Elxsi’s unwavering focus on delivering immersive, user-centric solutions that continue to shape the future of gaming, sports, and digital experiences.

Growth of Sports Entertainment: The Future of Fan Engagement

The sports entertainment industry is experiencing exponential growth, fueled by the increasing demand for digital platforms and immersive experiences. With $40 billion invested annually in sports streaming, this sector is set for unprecedented expansion. Tata Elxsi’s innovations, including VelocityOne Race and GameSense, are poised to lead the way in providing next-generation digital experiences for sports fans and gamers globally.

Conclusion: Tata Elxsi's Continued Excellence in Design and Technology

In conclusion, Tata Elxsi's wins at the iF Design Award 2025 reflect its leadership in the design and technology services industry. The company’s innovations in gaming hardware and user experience design are setting new benchmarks for the gaming and sports technology industries. With a strong commitment to immersive solutions and customer success, Tata Elxsi continues to define the future of digital experiences for both fans and players alike.

The future of sports fan engagement and gaming experiences looks brighter than ever, and Tata Elxsi is at the forefront of this transformation, paving the way for the next generation of interactive entertainment.

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