Thomas Cook India Group has marked an impressive achievement at the ET Travel & Tourism Annual Awards 2024, where it won top honours across several key categories. This victory highlights the Group’s leadership in the travel industry and its ability to meet the evolving needs of travellers both in India and globally. The prestigious ET Travel & Tourism Annual Awards recognize excellence in the travel sector, and the winners are chosen through a stringent, multi-tiered jury process. These awards are a testament to Thomas Cook India's commitment to offering exceptional travel services.

Awards and Recognition
At the 2024 awards ceremony, Thomas Cook India emerged victorious in two major categories: Best Outbound Travel Operator and Best MICE Travel Operator. Additionally, its subsidiary brand, SOTC Travel, was honoured with the Best Domestic Tour Operator award, while Sita, another arm of the Thomas Cook India Group, received a Jury Recognition for Best Inbound Tour Operator. These accolades are a direct result of the Group's unwavering commitment to quality service, innovation, and customer satisfaction.

The recognition at the ET Travel & Tourism Annual Awards is especially significant as it validates the Group's ability to cater to a wide range of travel needs. Whether it's outbound, inbound, or domestic tourism, Thomas Cook India continues to set industry standards. The Group’s MICE services have been widely appreciated for their professionalism and ability to deliver bespoke solutions for business and leisure travellers alike.

Key Drivers of Success
One of the primary reasons behind Thomas Cook India Group's success at the awards is its robust and innovative omnichannel approach. The company has seamlessly integrated digital and physical travel experiences, offering customers a phygital experience that allows them to plan and book their trips effortlessly, both online and offline. This strategy has been particularly successful, as evidenced by innovations like the Thomas Cook Holidays App and its AI-powered travel platform, which are designed to enhance customer engagement and make travel planning simpler.

Another significant factor contributing to the Group's victory is its expansion across India. Thomas Cook India has strategically increased its physical presence, ensuring that it can serve customers right at their doorstep. This customer-centric approach, combined with seamless travel solutions and a focus on delivering personalized travel experiences, has strengthened its position as a market leader.

Strategic Vision and Future Plans
The Group’s Executive Chairman, Mr. Madhavan Menon, expressed immense pride in the recognition, saying, “Winning across categories at the ET Travel & Tourism Annual Awards 2024 is a proud moment for the Thomas Cook India Group. These recognitions across our businesses reflect our continued leadership and commitment to excellence in meeting the diverse needs of our customers.” He further emphasized the Group’s commitment to pushing boundaries and setting new benchmarks in the travel and tourism sector.

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About Thomas Cook India Group
Thomas Cook India Limited (TCIL), established in 1881, is India’s leading omnichannel travel services company. The company provides a broad spectrum of services, including foreign exchange, corporate travel, MICE, leisure travel, visa services, and more. It operates leading brands like SOTC, Sita, Sterling Holiday Resorts, TCI, Asian Trails, Allied TPro, and many others. With a footprint spanning across 28 countries and 5 continents, the Group has an extensive network that allows it to cater to the diverse travel needs of customers.

Moreover, Thomas Cook India has received numerous accolades in recent years, including the MICE Travel Agency of the Year at the Economic Times MICE & Wedding Tourism Awards 2024 and MICE Tour Operator of the Year - Outbound at the SATTE 2024 awards. The company’s ability to adapt to changing market dynamics and leverage new technologies has positioned it as a leader in the travel industry.

Looking Ahead
As the Group celebrates these victories, it is focused on expanding its digital capabilities, offering new and innovative solutions to its customers, and continuing its growth trajectory. With a strong foundation and a commitment to excellence, Thomas Cook India is poised to lead the travel sector in the coming years, setting new standards for customer service, innovation, and industry leadership.

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