TVS Motor Company, a global leader in two and three-wheeler mobility, has partnered with Noise, India’s leading connected lifestyle brand, to launch a first-of-its-kind EV smartwatch integration in India. This innovation connects the TVS iQube electric scooter with a customized Noise smartwatch, transforming the wearable from a lifestyle accessory into a mobility companion. This integration aims to provide riders with smarter, safer, and more connected rides.

The launch of the EV-smartwatch integration was officially announced on 17th September 2025, marking a significant milestone in connected vehicle technology in India. Through this collaboration, riders can access critical real-time updates about their TVS iQube electric scooters directly on the smartwatch. The features include battery monitoring, tyre pressure status, distance-to-empty estimates, safety alerts, crash/fall detection, geofence notifications, and charging progress updates, all designed to enhance safety and convenience.

The TVS iQube has achieved over 6,50,000 unit sales in the domestic market, reaffirming its leadership as India’s No.1 electric scooter brand. The integration with Noise smartwatches further strengthens the customer experience, offering a seamless interface to monitor and manage vehicle health and ride parameters. The smartwatch also includes typical native watch features, making it a dual-purpose device for both mobility and lifestyle needs.

According to Aniruddha Haldar, Senior Vice President and Head of Commuter & EV Business at TVS Motor Company, the partnership with Noise reflects a commitment to reimagining mobility by blending technology, sustainability, and innovation. The integration transforms the smartwatch into a smart riding assistant, empowering riders with safer and more intuitive journeys.

Amit Khatri, Co-Founder of Noise, emphasized that this collaboration represents a step towards connected living in India, providing meaningful technology solutions that integrate everyday mobility with consumer lifestyle devices. The EV-smartwatch integration aligns with Noise’s mission to deliver futuristic and purposeful technology to Indian consumers while supporting the Make in India initiative.

The smartwatch provides glanceable information for riders. The Vehicle Status Monitoring feature shows whether the scooter is locked, unlocked, on ride, charging, or charging complete. The State of Charge feature provides battery percentage along with low battery alerts below 20 percent. Distance-to-Empty estimates assist riders in planning commutes efficiently. Tyre Pressure Monitoring gives live values for both tyres along with recommended benchmarks and alerts. Charging progress, tow/theft alerts, and crash/fall detection ensure a safe riding experience, while geofence notifications and low/full charge alerts keep riders informed in real time. Safety visual cues are color-coded, minimizing distraction and enhancing rider decision-making.

The TVS iQube Noise Smartwatch will be exclusively available on the TVS iQube official website at an attractive introductory price of Rs. 2,999, along with a complimentary 12-month Noise Gold subscription. This ensures early adopters enjoy a premium connected experience while embracing the convenience of integrated mobility solutions.

TVS Motor Company has a rich 100-year legacy in manufacturing high-quality two and three-wheelers, with operations in India, Indonesia, and globally through Norton Motorcycles in the UK. Their EV initiatives, led by TVS iQube, demonstrate the company’s commitment to sustainable and intelligent mobility. Noise, as a leading smartwatch brand, brings strong design innovation, technology, and consumer-centric solutions, making this partnership a strategic leap in India’s EV ecosystem.

This EV-smartwatch integration sets a benchmark for connected vehicle technology, merging rider safety, convenience, and real-time analytics. By integrating smartwatches with electric scooters, TVS Motor and Noise are redefining mobility experiences in India, providing a unique blend of lifestyle, technology, and intelligent transport.

The collaboration also underlines the Make in India initiative, showcasing a homegrown technological innovation that enhances user convenience while encouraging local manufacturing. Riders now have access to tools that allow them to monitor vehicle health, stay informed on potential risks, and enjoy smarter commuting solutions directly from their wrists.

In conclusion, the TVS Motor and Noise EV-smartwatch integration represents a groundbreaking advancement in India’s electric mobility sector. It offers enhanced vehicle monitoring, safety features, and ride analytics in a simple, glanceable format. By empowering riders with smarter and safer journeys, this innovation sets a new standard for connected vehicle technology in India.

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